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CNN is going with Adobe CC & Adobe Anywhere
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[Andy Field] “Network news is all about sharing and accessing material everywhere all the time in multiple far flung cities. This is Avid and now adobe’s strong suit. For this it doesn’t seem as though Apple is interested in this market.”
we just have different network experiences. sounds like you are talking about the studio.
I was always in the field, shooting and cutting and feeding back for network news.
What I’m saying is, I could bring my footage into X and tweak the sound and color and have bites ready before the uplink driver could park that truck and lock the signal : )
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Yes but networks aren’t islands of individual self contained reporters. They must settle on one platform across many bureaus where most of the editing happens on shared networked servers
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Cars lose value. Plus they’re not really a service. Adobe keeps adding value for CC subscribers. Not so with an automobile purchase.
I’m a happy CC subscriber with a 8 year-old car that’s been paid off for 5 of those.
And I own and use FCPX/Motion 5 as well.
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[Andy Field] “Yes but networks aren’t islands of individual self contained reporters. They must settle on one platform across many bureaus where most of the editing happens on shared networked servers
“Agreed.
One question though, what NLE was CNN on before?
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FCP 7
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[Bill Davis] “Adobe says you MUST rent their software if you’re a single seat user.
I doubt they’re telling CNN that they, too, must rent their software on similar terms. “
According to Adobe’s CC plan FAQ, enterprise clients must agree to a three year contract so you are correct Bill that the terms aren’t the same. Individual users are limited to 1 month or 1 year contracts. Though for anyone worried about price creep you can buy pre-paid annual CC subscriptions at places like Best Buy if you want to ‘lock in’ the current annual price for years to come.
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Its a shame because I always thought FCP X with the previous event/project structure was perfect for a news organisation.
Michael Sanders
London Based DP/Editor -
“Adobe says you MUST rent their software if you’re a single seat user.”
This is not correct. The subscription method applies to individual users, team users and enterprise users. I have no connection to CNN, but I do have familiarity with several team and enterprise users including a large broadcast group. They are all on a per-seat subscription model.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
“FCP 7”
And in other parts of the Atlanta operation (Turner, not CNN) they have Avid. There may also be some Autodesk products.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Bill Davis] “Adobe says you MUST rent their software if you’re a single seat user. I doubt they’re telling CNN that they, too, must rent their software on similar terms. Walter’s post below yours indicates that there’s a formal “enterprise solution” in play that makes that evident.”
I’m not sure what you’re getting at here.
Of course there are different terms, geared toward enterprise needs, which include deployment and management options that are not applicable to individual or teams CC plans.
But Creative Cloud Enterprise is still a subscription service, not a perpetual license.
[Bill Davis] “On point, I was listening to one of the popular national financial advisors, Dave Ramsey, on the car radio the other night while on a run to pick up my kid, and was amused at how he calls any “Auto Lease” an “Auto Fleece” So undeniably, there’s a general view that eschewing purchase of some things in favor of some form of “rental” payments is can be a very poor financial decision. And the type of leases he was discussing were FINITE! I can only imagine what he – or other financial advisors working in the interests of a small or large business person would say about tying oneself to an INFINITE TERM lease. Which is what I understand the Adobe model to be. If there’s a compelling argument that this is a smart financing process FOR THE CUSTOMER, I’d absolutely love to hear those who feel this way to articulate why. I’m willing to listen. Anyone?”
The auto lease analogy does not fit; the underlying asset in an auto lease depreciates and is not improved during the term.
I don’t really think of CC as leasing or renting software; rather, I think of it as a term subscription to ongoing fruits of Adobe’s development efforts. I feel more like I am funding ongoing development than buying a static product. I’ve seen it said that software should not be priced like cable, but I’m not sure that pricing it like a ham sandwich is always better.
To make a car analogy, it’d be like if a car manufacturer decided to start releasing new models outside of the standard one-year cycle, and your subscription entitled you to the latest model during your term. Get your 2014 BMW in January, then when the 2014.1 comes out a couple months later, you can call for it and it will show up in your driveway.
If you think of CC as just a different way to get CS, I see why you think it’s a bad deal. However, so far, CC has proven to be much more than that.
Features come out when they’re ready, not according to the calendar (which as an FCPX aficionado I’m sure you can appreciate).
Also, the nature of the features are changing. Subscription encourages the developer to keep existing customers happy and subscribing. This means there’s less focus on shiny stuff to sell new licenses and more focus on the things that we everyday users actually need.
My favorite example of this so far? Check out this blog post from Ae product manager Steve Forde:
https://blogs.adobe.com/aftereffects/2014/01/happy-new-year-and-a-question.html
He’s asking users if they would rather see new features, or a years’ worth of focus on just making After Effects faster. If Steve had pitched After Effects CS8 to his bosses with the slogan “Nothing new, but not as slow as the last version!” he would have been fired, we users wouldn’t have gotten the performance enhancements we really want, and we would have gotten some shiny new widget in the software that wouldn’t have been that useful in the real world (like Ae CS6’s ray-tracing renderer).
From my perspective, CC is an improvement over CS not because of how we pay for it, but because of what we are getting and how it’s re-shaping the development process.
I also remain hopeful that the service layer side of CC will grow over the coming years, expanding our capabilities beyond what product-only desktop software can do.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events
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