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CNN is going with Adobe CC & Adobe Anywhere
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except that “X” in a workgroup environment is NOT exactly optimal!
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[Mark Raudonis] “except that “X” in a workgroup environment is NOT exactly optimal!”
It’s not Avid Anywhere, or Adobe Anywhere.
At this point, stylistic differences aside, it is nearly FCP7 style minus read only project files. Even so, I can Finder dupe a Library like I could an FCP7 project, I can send an XML of a Project, I can send packets of information to other people in various formats.
It’s come a very long way. Sure, it’s not optimal, but 7 wasn’t either.
Adobe Anywhere makes perfect sense for CNN or a company like CNN. Eventually, I’m could foresee individual users being able to rent server time with Adobe CC/Anywhere, and get cloud editing on cheap clients.
For now, Adobe must save up to pay for that infrastructure, and bandwidth must increase.
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[Jeremy Garchow] “For now, Adobe must save up to pay for that infrastructure”
They don’t need to buy it. They can rent it!
https://aws.amazon.com/about-aws/whats-new/2013/11/04/announcing-new-amazon-ec2-gpu-instance-type/
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “They don’t need to buy it. They can rent it!”
Well, there you go. A couple of years of CNN hammering Anywhere in the private cloud, some global bandwidth infrastructure spending, and Adobe will be Anywhere.
And we will all be better editors/designers/pixel jockeys for it.
Heh heh.
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[Jeremy Garchow] “[tony west] “In news when they want producers and talent to cut stuff and that’s something that’s never been their focus, they would be all over X (or should be)”
But this is what Prelude was built for, and then it plugs right in to Pr via markers.”
Dosen’t this assume there would be an editor to hand off to?
The producer ingesting the footage in Prelude for the editor?
I’m saying they are getting so money conscious that I could see them saying producer/editor
Then it’s X or Pr
I don’t like it, but I don’t like seeing talent setting up the camera and then walking in front of it either, but I’m seeing more of it : /
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[Jeremy Garchow] “It’s come a very long way. Sure, it’s not optimal, but 7 wasn’t either.”
FCP 7 was insanely cheap though which is a variable that doesn’t exist today like it did back then (i.e. $1k for FCP vs $25k base price for Avid MC + required Adrenaline hardware and that was still cheaper than in the Meridian days).
[Jeremy Garchow] “I’m could foresee individual users being able to rent server time with Adobe CC/Anywhere, and get cloud editing on cheap clients.”
Would people ship footage to CNN and have them load it onto there servers? I can’t imagine uploading all the raw footage as that would take forever and a day.
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No difference. And you still have to keep your computer online for its monthly check in. The reason behind that is because what it also needs to do is check that it’s only installed on 2 machines. When you install on machine 3, the other two are both disconnected from the cloud. Next time one checks in it’ll be asked for a password etc to reconnect. Convoluted, but actually pretty seamless. Until you go 90 days without a successful check in. Then it would shut off. Even if you’re paid up for a year.
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Network news is all about sharing and accessing material everywhere all the time in multiple far flung cities. This is Avid and now adobe’s strong suit. For this it doesn’t seem as though Apple is interested in this market.
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[Andrew Kimery] “FCP 7 was insanely cheap though which is a variable that doesn’t exist today like it did back then (i.e. $1k for FCP vs $25k base price for Avid MC + required Adrenaline hardware and that was still cheaper than in the Meridian days).”
Sure, for a good while, but Avid eventually came down to earth, and fcp pre version 5 wasn’t near as flexible as 7 came to be. Let’s not forget M100 sitting in for a while.
[Andrew Kimery] “Would people ship footage to CNN and have them load it onto there servers? I can’t imagine uploading all the raw footage as that would take forever and a day.”
You won’t rent from CNN, you’ll rent from Adobe. Adobe will have their own Anywhere servers (or rent from Amazon as Walter pointed out) and you can access from any Internet connection. Most processing will be done in the cloud.
This is what I meant when a bandwidth increase must happen. It’s going to happen, and who knows how long it will take, but it’ll happen. It’s already happening.
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[Oliver Peters] “What basis do you have for making such an accusation? Right now, it seems to be only a guess on your part. Or do you have specific details? It seems like you are making a big leap.
“The facts on their face.
Adobe says you MUST rent their software if you’re a single seat user.
I doubt they’re telling CNN that they, too, must rent their software on similar terms.
Walter’s post below yours indicates that there’s a formal “enterprise solution” in play that makes that evident.
Again, read what I said carefully. I was crystal clear in acknowledging that any business is free to do this. It’s their right to run their business as they see fit, so long as they don’t break laws or discriminate against the type of “protected classes” that we’ve discussed in other posts. And software buyers are certainly NOT a protected class. So I think I was pretty up front about saying it’s a problem *I* have with Adobe’s approach, – not one I’m saying is necessarily a problem for anyone else.
I’m expressing a view and an opinion.
On point, I was listening to one of the popular national financial advisors, Dave Ramsey, on the car radio the other night while on a run to pick up my kid, and was amused at how he calls any “Auto Lease” an “Auto Fleece”
So undeniably, there’s a general view that eschewing purchase of some things in favor of some form of “rental” payments is can be a very poor financial decision. And the type of leases he was discussing were FINITE! I can only imagine what he – or other financial advisors working in the interests of a small or large business person would say about tying oneself to an INFINITE TERM lease. Which is what I understand the Adobe model to be.
If there’s a compelling argument that this is a smart financing process FOR THE CUSTOMER, I’d absolutely love to hear those who feel this way to articulate why. I’m willing to listen.
Anyone?
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