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Can Apple Be Trusted Ever Again?
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Nicely written Marco!
Hope you are well.
David
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Believe me. Everything is a lie. -
[Chris Kenny] “I think it’s silly to make a long-term decision during a short-term information gap”
jeez Chris, thus doth protest too much, you have a dog in this show or something? i said I will continue using FCP7 and check out other options, including what looks to be a promising PPro5.5. If you think that’s silly, then so be it.
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
[james carey] “wait, Apple Shake and Apple color external product – not sure what you mean?”
They were external acquisitions. Either of them would have required essentially a complete rewrite to become an ‘Apple’ product (with native user interface, using native technologies). And they may well have been purchased primarily for Apple to get talent, not because Apple was all that interested in being in the high-end compositing market or the color grading market.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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Am very well, thanks! Hope you are too! Been way too long since we’ve last hung out, buddy. I tweeted your recent video on cutting the Calcio video on FCPX. Nice work!
Marco Solorio | CreativeCow Host | OneRiver Media | Facebook | Twitter | Media Batch
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It was inevitably going to lead to an app that wasn’t going to be an immediate drop-in replacement
Again, and again, just because you say it, it doesn’t make it so. Explain to me just where AV Foundation made a “drop in replacement” impossible? Just saying, well it’s AV Foundation, doesn’t explain anything. I don’t see what the nature of the video file has to do with the design of the timeline. Does it contain video and audio. Can the tracks be separated and moved separately. So where’s the special magic?
Herb Sevush
Zebra Productions -
[Herb Sevush] “Again, and again, just because you say it, it doesn’t make it so. Explain to me just where AV Foundation made a “drop in replacement” impossible? Just saying, well it’s AV Foundation, doesn’t explain anything. I don’t see what the nature of the video file has to do with the design of the timeline. Does it contain video and audio. Can the tracks be separated and moved separately. So where’s the special magic?”
Even if attempts were made to make it slavishly similar, any ground-up rewrite would have had too many subtle inconsistencies — not to mention, as a new large codebase, too many bugs — for it to drop into established workflows without a bunch of testing and transition time.
As I’ve noted previously, many facilities are hesitant even to install non-rewrite updates for 12-18 months after release.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Craig Seeman] “If you look at Apple’s moves very carefully basically they’ve abandoned all outside purchases.
LiveType, DVDStudioPro, Shake, Color were all based on code coming from somewhere else.
This also includes Final Cut Pro itself.”understood, but it’s still confusing, if not disheartening after learning and using a tool then having it tossed aside. DVD studio as an example. That was a most useful tool, here yesterday, gone today. pffft. you mention Motion, which in my opinion isn’t as quality a tool as AE, but it’s made by Apple so it stays – but Color goes – where is the sense to that. And so every time Apple acquires a product, and then markets it we should just ignore it because they will soon lose interest anyway, and we are left with a non-upgradable product. Lesson learned I guess.
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
[Chris Kenny] “The logic you’re describing is flawed. The mere release of FCP X creates no additional material reason to transition to another editing platform. Uncertainly surrounding Apple’s future intentions seems to be the primary driver behind the folks saying they’re going to switch…”
Seriously, Chris, did you listen to John Chay’s remarks before you replied?
It wasn’t the release of FCPX that caused the pros to lose hope and start looking elsewhere.
It was the killing of FCP7 and the removal of FCS3 from the Apple Store that fomented all this backlash.
Apple could have released FCPX and continued to sell FCP7 and FCS3 and I doubt we’d be hearing more more than the typical “When you going to update FCS?” rants. But by killing everything else, they are giving pros little choice in the matter.
Refusing to issue any more FCP7 or FCS3 licenses makes it clear that Apple does not want any more of THIS KIND of business. What part of that are you unable to understand?
Therein lays the rub…
Best regards,
Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW MagazineCreativity is a process wherein the student and the teacher are located in the same individual.
“Incompetence has never prevented me from plunging in with enthusiasm.” – Woody Allen
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Perhaps the best post yet on this whole miserable affair, well done – thanks!
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
[Chris Kenny] ” if Apple really weren’t interested in the pro video market, FCP X wouldn’t exist. They’d have EOL’d FCP, not done a rewrite, and added some more features to iMovie to go after the prosumer market if that was the intent.
But that’s exactly what they have done.
They EOL’d FCP, added some features to iMovie, and then gave it the FCP name because it’s got marketing power.
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