Broadcast Commercial Edited in FCPX

[Bill Davis]

Sorry,

You are not allowed to do nice work with FCP-X because everybody knows it’ s not a professional tool.

Please stop immediately.

(and please don’t tell anybody that I really, really liked what you did and that this is coming from a guy that used to be a partner in an advertising agency)

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Gerry Fraiberg]

Nice work, Jason. Thanks for sharing this. What effects and filters were used? It looks like a soft focus or glow effect.

[Jason Jenkins]

[Bill Davis] “You are not allowed to do nice work with FCP-X because everybody knows it’ s not a professional tool.

Please stop immediately.”

You’re right, Bill. I should probably give up this charade, ‘fess up to my client, and let them know that I’m just a wannabe hack using FCPX.

[Bill Davis] “(and please don’t tell anybody that I really, really liked what you did and that this is coming from a guy that used to be a partner in an advertising agency)”

Thanks for all things you didn’t say 😉

Jason Jenkins
Flowmotion Media
Video production… with style!

[Jason Jenkins]

[Gerry Fraiberg] “Nice work, Jason. Thanks for sharing this. What effects and filters were used? It looks like a soft focus or glow effect.”

Thanks, Gerry. I used Sapphire Edge to grade the ad. GenArts makes the best glow I know!

Jason Jenkins
Flowmotion Media
Video production… with style!

[Mark Morache]

Nice job Jason.

You did this in iMovie pro? #sarc

How long did this take you?

Such nice warm feelings, almost makes up for Comcast’s criminal recompression of our HD streams to fit more in the cable bandwidth.

———
FCX. She tempts me, abuses me, beats me up, makes me feel worthless, then in the end she comes around, helps me get my work done, gives me hope and I can’t stop thinking about her.

Mark Morache
Avid/Xpri/FCP7/FCX
Evening Magazine,Seattle, WA
https://fcpx.wordpress.com

[Jason Jenkins]

[Mark Morache] “How long did this take you?”

While I normally track all my hours, I didn’t on this one. I had a set budget that was a bit looser than normal. I’d say I spent a good 12 hours, though. I’m still learning FCPX as I go and it seemed like a good opportunity to play with the Sapphire Edge beta as well.

[Mark Morache] ”
Such nice warm feelings, almost makes up for Comcast’s criminal recompression of our HD streams to fit more in the cable bandwidth.”

If it weren’t for the sardine job on the cable bandwidth, they probably wouldn’t have had the money to pay for this 😉 I wish this was being broadcast in HD, but no… I delivered the BetaSP dubs today.

Jason Jenkins
Flowmotion Media
Video production… with style!