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Bob Zelin is right…..The End Is Near!
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Let’s end this discussion on a positive note: every piece of equipment which can be used in a creative endevour of any sort, from cameras, to keyboards, to tubes of paint, should have a warning label on the packaging:
TALENT NOT INCLUDED!
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Rich Rubasch] “This takes into consideration that you are editing at the same speed, or in the case of Bill Davis, twice as fast as the rest of us. (couldn’t resist Bill…all in fun.)”
No offense whatsoever, Rich.
Oddly getting actual editing work done HAS been at least twice as fast lately. I’ve had a super busy December what with two of my largest corporate clients prepping for “rally the troops” meetings in early January.
In the past, I would have hunkered down and worked through the holidays. This year, I’m taking today and tomorrow TOTALLY off – plus have blocked out time to hang out with my out of town relatives next week. I I suspect my end of the year will be quite a bit calmer this time around – largely because the one thing that’s indisputable about X is that if you’re done your asset management and keywording properly —and have your magnetic primary well tuned — revising and tuning up existing work is often laughably fast.
I really think it’s an overall faster world out there in all areas. As a tiny example, on December 16th I ordered a 300lb fire safe with a data port for hard drive protection for my office. Costco said it would take 4-6 weeks for delivery. It arrived Tuesday. Not 6 weeks – barely 6 DAYS. In the middle of the holidays.
And I’m still kinda freaked about ordering something on Amazon at 10am – and having the driver show up with it just after Noon on the same day.
THAT’s change for you.
And so it goes.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[John Rofrano] “Perhaps it’s just time for the old dogs to learn some new tricks and stay ahead of the kiddies. ;-)”
It would be really interesting to know what the “New Tricks” that will be the norm in 10 years are.
I wrote the original post somewhat tongue and cheek, but the whole Best Buy episode did give me a wake up call. Time to evaluate what your giving your clients to make sure that a Cowboy Preacher with an iPhone can’t give the same quality of product that your putting out with your Mac Pro and $5000 camera.
I did leave Best Buy yesterday, and go home a complete an all day Motion / FCPX edit of a show open for a cooking show pilot I shot and posted. The preacher and the 8 yr. old probably couldn’t do that.
don walker
texarkana, texasJohn 3:16
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[Don Walker] “Time to evaluate what your giving your clients to make sure that a Cowboy Preacher with an iPhone can’t give the same quality of product that your putting out with your Mac Pro and $5000 camera. “
Conversely, a Cowboy Preacher might be be just fine with the results an iPhone can give. Just because you make a better product doesn’t mean the customer necessary wants to pay for a better product. Five star restaurants exist and so does McDonald’s. Speaking of food analogies, people have had the ability to grown and/or prepare their own meals at home for centuries yet there is still a very large demand for prepackaged food, restaurants (of all sizes), frozen dinners, etc.,.
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[Don Walker] “I did leave Best Buy yesterday, and go home a complete an all day Motion / FCPX edit of a show open for a cooking show pilot I shot and posted. The preacher and the 8 yr. old probably couldn’t do that.”
Exactly! There is a huge difference between doing creative work for yourself and doing work for a client. With all the drag-n-drop animated motion graphics that FCP X comes with, it may look like anyone can produce professional work, but when a client sees it and says, “can you make that graphics move a little slower and come in from the left more” is where we separate “then men from the boys” because a seasoned editor will know how to go in and tweak that motion template and the kid who only knows how to drag-n-drop will be totally lost.
It’s all fun and games until the client wants it tweaked! 😉
~jr
http://www.johnrofrano.com
http://www.vasst.com -
There have been some great points made here on this topic, but I would just say that production even in it’s simplest form can still be costly and out of the reach of most people.
It all comes down to how demanding your client is. If they are used to someone providing them with all the latest toys to get what they want and someone comes in without those tools it’s not going to go well for them.
As we have talked about before, I find myself showing up to many jobs with 2 cameras. One for larger sensor shots and one that I can zoom for run and gun shots. So while cameras are cheaper these days, you end up needing two of them : )
Even if the client wants you to do a simple pan, you need a tripod with a decent fluid head. That cost money. Gone are the days where you could just lock the camera off on a shot.
The look these days is all movement.
A slider by itself cost, but if you want to tilt the camera up then guess what, you need to buy another fluid head to go on that. You have to buy a costume built tripod to get it up off the ground if you are going to shoot stuff at various heights. That cost extra money.
The reality is, just doing a simple slider shot of a guy sharpening skates cost more than many can spend.
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And then a friend sends you a link like this. Gimbals in the hands of teenagers. And folks with more passion then budget gives the kids the means to change everything again. (Thanks Deyson Ortiz.)
And so it goes.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “And folks with more passion then budget “
That’s a cool video, but I don’t know about no budget. That Defy cost like 2 grand. Not really cheap.
Even if you spent money on that you still need a good tripod for interviews (more money)
you still need lights (more money) you need sound (more money)Unless all you are ever going to do is chase some guy around like that : )
What I see young people I work with doing is trying to build their own stabilizers (that don’t work very well) because they can’t afford a system like that.
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It’s great technical work, and it wows the eye, but there’s no story at all, so it might as well be a two minute build of raw stock waiting to be cut into a package. They need to learn how to edit – that two minutes could have been thirty seconds, and it would have blown me away, then left me wanting more. As I viewed it, I was looking for the end in under a minute, wondering how long I’d have to keep watching.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Tony West] “What I see young people I work with doing is trying to build their own stabilizers (that don’t work very well) because they can’t afford a system like that.”
Yea, the other day my son came home and was so proud to show me that he and his friend had built a camera stabilizer out of PBC pipe by watching a Youtube video… I didn’t have the heart to tell him that I have an original Merlin Steadicam in the basement that he could have borrowed. (…well, he never asked) 😀
~jr
http://www.johnrofrano.com
http://www.vasst.com
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