In a case like that, I would probably have two particle types in an emitter, a fire one, and a blood one. Using either the Transparency gradient or the Visibility graph, I’d animate it so that the fire particles were invisible until the blood hit the ground, and then I’d set some keys in the graph to make the fire visible.
This last month’s library had examples of “spawning” particles of a similar nature, check out the Burrowing Fireflies emitter. The “burst” particle type is hidden using the Transparency gradient until the fireflies stop moving, and then appear.
If the particles are washing out against a background image and have the Intense option checked in the Properties, you can usually fix the problem by checking the box that says Preserve Color.
You can also change the brightness by bringing down the Visibility graph, or by just darkening the colours in the gradient a bit.
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Elvis Deane!
The particleIllusion FAQ
particleIllusion Resources and tutorial CD
Astounding Adventures