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Blackmagic to buy AVID (My Speculation Only)
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[Aindreas Gallagher] “nay shabby – meats and wine – your good self?”
All good thanks, ready for 2012?
“FCPX Agitator”
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Ready why yes,
but the past drifts as time to these futures no? – why the lovely FCP8 hegemony is treating me fine – its 64 capabilities are well founded, the selective alternate timeline operation is working well, selective linking has proved a revelation. the deep red colour scheme for the new FCP 8.7 was surprising, but after bill davis vouched for it, I went with it wholeheartedly.
the timeline opening into that reconfigured colour room was breathtaking, craig seeman finally publishing his 2012 book on the best use of the new matchbook sized macpro and how to connect the fourteen thunderbolt peripherals was a grisham level read.
but it was when the men of Denis Radeke camp went mano a mano with the men of Randy Ubilos church in mid summer 2012, well then we pulled up a stool, because then pride was at stake.
pride and old grievances between the pair.
not a big game. but a game.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
essentially –
2012 is, ideally, a fundamental skills test of Apple V Adobe in the editing realm. they have reasonable skin in the game, and some pride to answer.
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Ah! Another fan. My daughter and I are addicts.
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I think what would be far more profitable AND cheaper for Blackmagic to buy would be the source code for Final Cut Studio 3.
Then they could rework it into 64 bit AND port it to Windows.
Apple would make money out of something they have trashed and be left with their consumer edit system and tell everyone they looked after the pro’s by letting someone else take over the app.
Avid will then go down hill even faster as FCP 8 with the power of Blackmagic behind it would prove too competitive.
Adobe will go back to India to get cheap buggy software written to remain competitive.
Edius will be purchased by the Japanese and revitalised.
Vegas will still be a gambling town that Sony will try to buy and Media 100 will still be where it is now.
Can’t comment on Lightworks.Perhaps when Blackmagic reinvent the GOOD version of Final Cut they would rename it “Diva” to save it being confused with FCPX.
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[Sam Cole] “I think what would be far more profitable AND cheaper for Blackmagic to buy would be the source code for Final Cut Studio 3.
“You can’t seriously think Apple would feed competitors. As I mentioned in some of my early posts I suspect not everything is theirs and was dropped abruptly due to licensing issues . . . which Macromedia themselves had.
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*** Cue rant from Bill Davis about the use of the term “professionals” ***
Deeply sorry to disappoint, but I’m totally roped with projects for the next 3 weeks. Barely have time to breathe.(yes they will all be produced in in X/Motion5!)
Work appears to have broken loose among the local and so/cal clients – so irons must be struck whilst cherry red.
No time for rants. But will keep reading and keep the Rant-o-lator 5000 polished up for when the work is finished!
Till then the rule is as passed down from a relative who used to work at Chiat/DayLA in their salad days…
“If you don’t come in Saturday, don’t bother coming in Sunday…”
Happy New Year one and all!
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “”If you don’t come in Saturday, don’t bother coming in Sunday…””
Okay. That’s funny.
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Hello,
I think it would be much better for BMD to aquire
Woodman Labs.They manifacture the GoPro Cameras and most important:
they own Cineform !!!In these times it would be an absolute deal-maker for BMD
to deliver a high-end intermediate codec with their hardware
that virtually runs on every host-NLE BMD hardware is working with.Not to forget the HyperDeck product line.
Best wishes for 2012,
Bernhard -
[Aindreas Gallagher] “2012 is, ideally, a fundamental skills test of Apple V Adobe in the editing realm. they have reasonable skin in the game, and some pride to answer.”
I would still leave Avid in the mix. If you want to sum it up, I would say it this way…
1 – Will Apple ‘fix’ FCP X (not my words here)?
2 – Can Avid get traction with MC6 and start selling and appealing to a wider editing audience (ala Apple and Adobe customers)?
3 – Can Adobe continue to improve Premiere Pro and make it as a ‘professional’ editor? Note – Again, not my words – I already know it’s a professional editor!That’s about as concise a summary as you can make and I think it rings true.
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