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Blackmagic to buy AVID (My Speculation Only)
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Premiere Pro is hands down the best engineered editor in terms of performance.
Not gonna lie though – MC6 is a serious contender and it’s going to roadblock much of Adobe’s venture into the broadcast world for some time to come.
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oh sure, its just that as craig points out, Avid have been losing money every quarter since roughly 1958, so one presumes the law of financial doom gravity is going to get ahold of them at some point..
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Sam Cole] “Adobe will go back to India to get cheap buggy software written to remain competitive.”
Meaning what?
If Adobe has been buggy, what does it have to do with the software being written in India?
A fair number of drivers for Apple’s Snow Leopard as well as Lion were written in India. Blackmagic have people from India writing Resolve for them. Avid too has Indian software developers on their team. Launch Adobe Photoshop and the splash screen shows up a fair number of software engineers from India.One could just as easily say many American companies are in dire straits because ______ people people don’t the first thing about doing business (fill in appropriate race/ethnic/religious group)
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Neil Sadwelkar
neilsadwelkar.blogspot.com
twitter: fcpguru
FCP Editor, Edit systems consultant
Mumbai India -
[Neil Sadwelkar] “[Sam Cole] “Adobe will go back to India to get cheap buggy software written to remain competitive.”
Meaning what?
If Adobe has been buggy, what does it have to do with the software being written in India?”
Agreed. There are good software engineers around the world. Currently, Premiere Pro has engineers in many locations, the largest two being Seattle and San Jose. That’s the wonderful thing about high-speed Internet and VPN – you’re office is anywhere you need it to be.
Oh, and Premiere Pro isn’t buggy (at least no more than any other major NLE out there)! 😉
Dennis – Adobe guy
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I’m not convinced that lowering Avid’s price would make it dramatically more appealing.
I think that all the major NLEs are now essentially cheap enough that we can pick them for workflow or feature set, rather than price. For some projects, FCPX is a better choice than Media Composer or Premiere Pro. For others, MC or PrP may be vastly superior.
I really believe Oliver Peters nailed it in this post [link]:
[Oliver Peters] “I do believe I’m starting to see a divide in where the NLEs are going based on a lot of things I’ve seen posted here and in other places over the past 6 months. I think that in general, film editors, broadcast TV stations and post facilities will likely trend back to either Avid or maybe over to Premiere Pro. I think companies with in-house “creative” post operations (like ad agencies, media marketing companies – the sort of model typified by @Radical Media) may very well trend over to FCP X.”
It’s a very interesting idea: each of the major NLE developers can pursue different paths, with different strengths and weaknesses, that appeal to different market segments with different needs.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Sam Cole] “Avid will then go down hill even faster as FCP 8 with the power of Blackmagic behind it would prove too competitive.”
You must not know too much about Avid. They have the feature film market cornered, and have had for a while.
They also have a line of audio editing products called Pro Tools. Most commercial music is recorded using this system as well as most TV and Film projects’ audio post production and editing.
Just some food for thought…
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[Walter Soyka] “It’s a very interesting idea: each of the major NLE developers can pursue different paths, with different strengths and weaknesses, that appeal to different market segments with different needs.”
I tend to think you’re correct on this. As mentioned in another post, Avid pretty much has the feature film world locked up. I honestly wouldn’t be surprised to see Avid’s prices actually GO UP again, because that’s their market, and those people will pay for a high end tool that’s well supported and dependable. It’s a new world, and each of these firms is going to have to find their way.
Chris
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[MIke Guidotti] “They have the feature film market cornered, and have had for a while.”
They’ve had the feature market covered even when FCP was first introduced. In fact for the first 3-4 years FCP didn’t threaten Avid’s feature market. But FCP rapidly covered the TV and non-feature market with is orders of magnitude larger in number of seats. That’s where Avid lost out.
Now, with the ease of acquiring an Avid system and with lowered price, they are for the first time seeing healthy numbers. But even now in the large TV market, FCP has it covered. FCP X may be a setback, but some of the lost seats to FCP will probably end up with Premiere too.
The BM and Aja Kona integration with Avid is a master move, though. And this will make a huge effect to sales. Avid has to just get the price right. I still think the $1000-1500 range is the sweet spot.
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Neil Sadwelkar
neilsadwelkar.blogspot.com
twitter: fcpguru
FCP Editor, Edit systems consultant
Mumbai India -
[Chris Harlan] “[Bill Davis] “”If you don’t come in Saturday, don’t bother coming in Sunday…””
Okay. That’s funny.”
I laughed every time they told me that when I worked at Avid. And they said it PLENTY. And meant it.
But I still laughed.
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I don’t see it happening, because BMD would have to buy the whole kit and kaboodle. You can’t spin off Media Composer.
To put it another way, how attractive is Avid shared storage to you without Media Composer? The way it shares is through managing AVID metadata and projects. Subtract MC, and it’s Just A Bunch of Disks (or in storage parlance, JBOD.)
Related, when I was there, ISIS topped out at 192TB, and the most frequent request I heard was to make it bigger — to run more seats of Media Composer. No MC, no ISIS.
What about Avid I/O? I think it’s underrated…but worth zero without MC.
Interplay is fantastic, some of the most remarkable networked workflow you’ll ever see — for Media Composer and its relatives.
Services? The big money is supporting systems build around Media Composer.
Lather, rinse, repeat, across the product line.
Except for Pro Tools. LOL
You can say that Avid makes most of its money off of hardware, storage and services — but none of it sells without MC. That other stuff is muscle, but MC is the spine. Remove it, and the rest just flops around on the ground.
Except for Pro Tools. LOL
So either Grant buys everything that Avid makes, or Avid stays in the non-software business with BMD customers virtually their ONLY customers. I don’t see it.
FWIW, I asked Grant this DIRECTLY when we spoke a few months ago. Here’s his reply…which you’ll note is kind of a non-answer. 🙂
https://magazine.creativecow.net/article/blackmagic-designs-grant-petty-we-want-to-blow-your-mindTim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou
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