Black Magic at IBC

[Ronald Anderson]

Black Magic’s purchase of DaVinci should prove to be an interesting announcement at IBC, even though “the cat’s out of the bag” already. The exciting part is to find out just what they plan to do with it. What their business plan is for the long standing “state of the art” color kings. Certainly the Resolve is a great product, but has a bunch of competition in the DI market now. Perhaps all they need, at this point, besides retaining much of DaVinci’s smart and innovative people, is better marketing of their product line? With all of the color platforms available today, the Resolve is still one of the best applications out there, and DaVinci 2K users can come up to speed on the Resolve in about twenty minutes.