Before you get too comfy in your switch . . . .

[Craig Seeman]

Actually you draw some of the battle lines and I suspect their will be battle lines.

It’s not just Quicktime either. Look at AJA’s use of ProRes. Look at Apple’s licensing for ProRes on Windows which just started.

Apple holds a few keys and there will be efforts to work around those by Adobe and Avid for sure. I strongly suspect Apple is positioning themselves for a future battle.

[Craig Seeman]

[David Cherniack] “Craig, as this list clearly demonstrates, leverage is a rapiply fleeting quantity when you piss off people enough.”

Licensing technology often has more power than pissing people off. In fact some can get quite pissed about having to license from an entity they don’t like.

You think the iTunes store and even iBooks was all loveydovey on all sides? One doesn’t have to be nice when it comes to power plays.

People are looking to much with the emotions and not seeing why Apple may be doing the maneuvers they’re doing. Business war can be an ugly thing.

I think Apple is setting up for a future power play. It doesn’t mean they’ll win it but that’s what I see when I connect the dots.

[David Cherniack]

[Craig Seeman] “I think Apple is setting up for a future power play. It doesn’t mean they’ll win it but that’s what I see when I connect the dots.”

You may well be right, but then again your dots are rather fuzzy 🙂

David
AllinOneFilms.com

[Craig Seeman]

[Hector berrebi] “they can say something else tomorrow…”

As long as they’re willing to pay for it.
I can’t begin to guess what the full extent of the contractual relationship between Intel and Apple is on this.

Note that Sony is supporting Thunderbolt but will be using a USB3 like connector rather than miniDisplay like connector.

There’s a lot of maneuvering going on.

[David Cherniack]

[Hector berrebi] “can you trust a company with Steve Balmer as its CEO?”

I’m only sure that I can’t trust any company…long term.

[Hector berrebi] “and yet. it is just not an elegant system.”

I love elegance, but I prefer functionality. Besides, cutesy isn’t elegant for me – and I haven’t seen a completely elegant piece of software since Framework running on MSDOS.

David
AllinOneFilms.com

[Craig Seeman]

Windows 8?

[Craig Seeman]

[David Cherniack] “You may well be right, but then again your dots are rather fuzzy”

I’m just suggesting people think many moves ahead before they get blindsided. Of course some of this may be unavoidable. look at Apple’s battle with Flash. There’s no “winner” per se but people are in the midst of dealing with this.

[Geert Van den berg]

You’re right Apple has created a great codec and it’s getting used more and more.

But Avid could also create new variances of DNxHD and offer a 4k 4:4:4 version.

It appears that DNxHD is a bit more open. But then again probably not so open that Adobe can use it directly in Premiere. It’s possible to encode or decode that codec with ffmpeg or ffmbc though.

DNxHD can be wrapped in MXF. Since Apple’s ProRes license is either very difficult to obtain or expensive, we probably never going to see a ProRes MXF.

As far as codecs are concerned I think the big players are Apple, Avid and Sony (which we shouldn’t forget, with the tapeless workflow they’re losing some ground, but they’re very established in file based workflows with IMX/XDCAM codecs and now expanding with HDCAM codec).

[Craig Seeman]

Actually firewire was key to Final Cut Pro’s initial success and we see where that went as far as Mac in the Post workflow.

I think we’ll be seeing something down the road with Lion, FCPX, Thunderbolt and Apple server type integration. This is not going to happen for some time but it looks like the pieces are being put in place and the development will become a bit more apparent in a year or so. Apple always works towards it’s own ecosystem. They work towards technical hardware software dependancies to get that to work and drive sales along multiple products by doing that. Again I don’t know if they’ll succeed but it looks like that’s what they’re going to attempt.

[Gary Pollard]

I just suspect that for many this is a question of “Your husband may be abusing you now, but he’ll bring you flowers in the future”, or ‘…he’ll find a way to make your future spouse impotent”.

For those who have made the decision to be half way out the door, neither of these is likely to make them feel better about that person.

____

“Those who cannot remember the past are condemned to repeat it”