Ay ideas how this is done?

[Mark Suszko]

Based on looking at this one, this is my guess:

These are individual drawings, shot in time-lapse or realtime and then sped-up. Each of the drawings is a keyed image, and they are all parented to an invisible “null” object (assuming this was done in AfterEffects. A virtual camera tracks the null object, so all the individual images stay locked together in relative positions as the virtual camera is flown around.

[Greg Ball]

Really? You mean somebody drew them on camera? Because some of the graphics look too good to be hand drawn. I thought there would be an easier way of doing this. I thought that perhaps someone had hand drawn the images in advance and they were just animated on, and the hand was not real.

So in order to do this I would need an artist to draw this in real about 15 images in real time and high speed it or shot it in time lapse?

[Mark Suszko]

Each one was drawn separately, taking as much time as the guy needed, based on listening to the track and illustrating the idea. You can draw them on camera and speed up the playback… or you can wait until its all done, then animate the hand revealing the drawing, and that also works because of the blur from the speed. Either way, the reveal is adjusted to the timing of the audio clips. Using either method, shooting the process or reverse-revealing the drawing, it is easy to hide a mistake made by the artist.

My point is that each section was worked on separately. There is no literal giant white wall where they have all been drawn in relation to each other. one at a time. Its a virtual wall, more like a refrigerator door, and each drawing is stuck on it with magnets. You do that by “parenting” each drawing to the same anchoring invisible “null object”. Then the virtual camera can seem to track across each drawing in turn as it is animating on.

[Mark Suszko]

The hand seems to show a bit of green screen spill around it, so the hand looks to be keyed in. There are several poses of the hand, but it looks like a reverse-reveal of a finished drawing, where you uncover part of the mask and keyframe the hand overlay to match it.

[Mike Smith]

Hiring an artist would be good. Your client could get exactly what s/he wants, so long as s/he is willing to pay for it.

Or you could explore the likes of https://youtu.be/BEkHwfqQw78

[Mark Suszko]

That’s really interesting, how fast someone came up with a way to semi-automate the process. It doesn’t look as good as the way RSA does it, then again, it doesn’t cost like RSA either.

[Greg Ball]

Hey Mark. What’s RSA?

[Mark Suszko]

Ridley Scott Associates

[Mark Suszko]

I’ve been checking this thing out. All the elements in it are vector files derived from Adobe Illustrator, so while the library of pre-made elements is kind of thin, you should be able to import your own original art.
Therein lies the trouble: somebody has to make the line art at some point. If your message is very basic, skribol works like a powerpoint slide show with microsoft’s clip art. If the illustration has to be more abstract, either you have to find it somewhere and convert it to the vector format, or draw it, there’s no getting away from needing an actual artist. I think this makes a good tool to storyboard out a more complex and hand-made version of this kind of illustration-driven spot. But I think overall, it’s more for lower-end work where speed and budget are the priorities.

For God’s sake, do NOT combine Skribol with Prezi, ask your doctor first!

[Roy Schneider]

We did a version very simply shooting the full drawing and speeding up. We purposely wanted the rustic feel.
https://vintageproductiongroup.com/

Many ways to do this and they are all effective, just depends on the final need.
Roy

Roy Schneider
Long Live Da Cow!