Apple’s official FCP7 EOL

[Robin S. kurz]

[Paul Golden] “It’s hard to compare Apple with Adobe when it comes to software sales discussions/strategies.”

But, oddly, that was only one of three comparisons I brought up. I guess it’s telling that you ignored every other one.

[Paul Golden] “it uses software sales as somewhat of a loss-leader for its hardware […] That is why Apple can afford to sell FCP for $300.”

Oh, right. 600 million to even a billion in revenue, depending on what you include in the package, is totally what any and everyone would consider a “loss-leader“. Ab-so-lutly!

Exactly how much do you figure software development like that costs?? 1.5 billion?? ????

[Paul Golden] “Even though Premiere and After Effects is a fraction of Photoshop’s user base, it is an important part of Adobe’s Cloud ecosystem.”

Don’t think I’ve ever seen anyone counter-argue their own point any better and not notice it. ????

– RK

[Tom Sefton]

There’s a massive amount of post for TV in the U.K. completed on older dual boot Mac Pro systems that run fcp7, avid and resolve.

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk

[Greg Janza]

If I’ve learned anything in 20 plus years as a freelance editor it’s that you need to embrace new technology and not fight it. The more adaptable you are, the more employable you will be.

The technical advancements of the post industry have been staggering since I started editing on sony umatic. And each development while sometimes initially painful has inevitably led to overall workflow improvements.

But I guess fighting against change is deeply ingrained in the human psyche.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles