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Apple’s official FCP7 EOL
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[Paul Golden] “I’m sure that Apple, if anyone, has done the numbers on current FCP7 users, and has concluded there are not enough left by now to justify additional resources. “
Apple doesn’t work that way. They made a decision in the very beginning of X, not to enable a conversion through their own resources. They could have, but didn’t for what are probably a variety of internal reasons. Some of which we might actually agree with if we knew what they were, and others, we wouldn’t.
– Oliver
Oliver Peters – oliverpeters.com
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[Paul Golden] “I’m sure that Apple, if anyone, has done the numbers on current FCP7 users, and has concluded there are not enough left by now to justify additional resources.”
Apple’s market valuation has hovered around $800 billion this year so the notion that Apple has any real stake in FCPX much less FCP7 is wishful thinking. Video post is a niche market at best in comparison to their real business.
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles -
[Michael Gissing] “Whether you can imagine it or not, there are still an astonishing number of broadcast documentaries being cut on 7. As a doco post finisher I still get more from FCP7 than Pr, Avid & X (in that order).”
Then that’s the epitome of masochism and obtuseness IMO and I for one have absolutely no sympathy. They are willfully and intentionally working with an NLE that has been DEAD for over six years and the “Will it work?!” question has come up for every iteration of macOS since. Therefore any and all issues, problems or incompatibilities are 100% self-inflicted and have nothing to do with Apple or anyone else. There’s no “How was I supposed to know?!” to save you from the responsibility or to talk your way out of it. There are real things that are more worth getting artificially perturbed over.
– RK
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My point is not whether FCP is a significant part of Apple’s business ( of course it’s not), but simply that as a business unit, they must have some metrics regarding user base and make business decisions based on that. There are likely not enough users at this point to justify substantial (or any) resources to ensure continued support.
With all software, you are welcome to live in whatever part of the past you’d like, but don’t expect it to play nice with an ever changing present.
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[Paul Golden] “… whether FCP is a significant part of Apple’s business ( of course it’s not)”
Right. 600 million if not in fact going on a BILLION bucks is just chump change for Apple, that they just chuckle at while sipping Martinis on their yachts. No future in that. And that’s not even counting the Macs that were sold for the sole or primary sake of running FCP & Co., which I’d say is pretty safe to say is somewhere in the thousands.
But then I guess you think that PPro and AE are a “significant part” of Adobe’s business next to Acrobat and Photoshop, too? Or Resolve and Fusion etc. a “significant part” of BMD’s next to their various hardware? Not to forget AVID and Media Composer being a “significant part” of their now rather insignificant business?
????
Whatever. I guess certain weak memes and logical fallacies will never die… oh well.
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It’s hard to compare Apple with Adobe when it comes to software sales discussions/strategies.
Although Apple charges for certain software, it uses software sales as somewhat of a loss-leader for its hardware universe that includes not only workstations, but tablets, phones and other devices. That is why Apple can afford to sell FCP for $300.
Adobe is a software company that must make all of its money from software sales. The Creative Cloud represents the fact that once the software is no longer physical (installation disks, 18-month refresh cycles, etc.), the marginal cost of including all-you-can eat is zero. So the more products they include in the Creative Cloud suite, the more valuable it is to the end user without a great deal of extra expense to Adobe. Even though Premiere and After Effects is a fraction of Photoshop’s user base, it is an important part of Adobe’s Cloud ecosystem.
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Paul noted:
[Paul Golden] “left by now “Oliver noted
[Oliver Peters] “decision in the very beginning of X”
Two different eras involved.
Paul is talking about the present.
Oliver is discussing what happened 6-10 years ago.
It’s odd, that so many people who diss X (in general, not Oliver!) do so while clearly dragging around the residual personal hurt of 2011. I see it ALL the time when debating with people on other boards.
Say one nice thing about X – and it triggers them to re-litigate the launch or the first year of X over and over ad nauseam..
It’s almost as if they had a narrative that made them feel righteously indignant – and now nothing will move them off those feelings – even in the face of a new situation.
It’s a little weird.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Robin S. Kurz]”Then that’s the epitome of masochism and obtuseness IMO and I for one have absolutely no sympathy.”
Absolutely right that it’s your opinion. Doesn’t alter the fact that there are more holdouts than converts in my little world and even then the converts are prefering Pr & Avid to X. I don’t expect people to judge everything on my little world either.
No need for sympathy. Most have dual boot or dual partition and are also holding onto old Mac Pros as well or building Hackintoshes. They don’t want or need your sympathy. They are just noting the OS developments and working around them. And none of them including me is angry or surprised at Apple. Many indeed are shocked that it took them longer than usual to poleaxe pesky old software.
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[Bill Davis] “It’s almost as if they had a narrative that made them feel righteously indignant – and now nothing will move them off those feelings – even in the face of a new situation.
It’s a little weird.”
Yes it is Bill, it really is 🙂
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[Michael Gissing] “Absolutely right that it’s your opinion.”
Yeah. If only I were FAR from alone with it, too.
[Michael Gissing] “Doesn’t alter the fact that there are more holdouts than converts in my little world and even then the converts are prefering Pr & Avid to X.”
While at the same time the numbers show that there are more FCP users now than there ever were. Go figure.
[Michael Gissing] “I don’t expect people to judge everything on my little world either.”
Other than yourself, of course. ????
[Michael Gissing] “Most have dual boot or dual partition and are also holding onto old Mac Pros as well or building Hackintoshes.”
Which makes an amazing amount of “professional” sense, I’m sure. Totally worth it for dead, inferior software. I’m sure somewhere, someone actually even thinks that’s healthy, clever business sense. Which leads me back to my original point…
[Michael Gissing] “to poleaxe pesky old software“
Or users? (case in point) ????
– RK
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