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Apple looking to fix UI in FCPX?
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Both Logic and Aperture fall under the ProApps banner. Neither have yet been “X”-ified. It could be that these are in an update phase and will be released with some direct hooks into FCP X. Sold individually, but as a group, constitute a “studio” collection.
Another possibility is some yet-to-be-mentioned new applications. Purely speculation of course, but maybe a new version of Color (unlikely). Or some sort of overriding asset management utility that could tie into FCP X Events and Projects, plus elements from other apps. Sort of the Apple answer to Adobe Bridge.
Note that Ive is now overseeing software design, so it could simply meet he’s taking a fresh look at all of the apps’ UI details and ready to do some tweaking.
All unsubstantiated guesses, of course! 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[David Lawrence] “Apple’s Video Applications group is seeking a Senior User Interface Designer who possesses a passion for great design, a superb aesthetic sense, an exceptional eye for detail and an in depth understanding of our user’s needs.”
Funny, I kept reading the post over and over and over – and I never saw the word “fix” anywhere in it.
Must be my limited command of the english language. 🙂
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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oh Johnathan Ive.
https://www.youtube.com/watch?v=OqCTq3EeDcY
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Aindreas Gallagher] “oh Johnathan Ive.”
LOL, +1 for Ive and the clip!
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[Bill Davis] “Funny, I kept reading the post over and over and over – and I never saw the word “fix” anywhere in it.”
Except with the story of the Apples Maps for the iPhone, Apple has never recognized and will never recognize that there is any thing to be be fixed on their products.
rafael -
Funny, I kept reading the post over and over and over – and I never saw the word “fix” anywhere in it.
If there’s nothing to fix, why are they hiring someone specifying skills needed to fix or change if its already perfect and the current team has already done it right?
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Right!
Apple is ¡invincible! until they come out say that they aren’t.
Like the infamous, “we screwed up” from Tim Cook.
I am not sure what else he could say to communicate that they made some mistakes.
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[Jeremy Garchow] “I am not sure what else he could say to communicate that they made some mistakes.”
Give us tracks back. 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Bash, bash, yawn
Steve Connor
‘It’s just my opinion, with an occasional fact thrown in for good measure” -
A. They didn’t. There’s this established phenomenon called “projection” where our personal prejudices color how we think about and describe things. In this case, it’s arguable that when David used the term “fix” in his original post, it was nothing more than this factor at work.
Also, the hiring notice said nothing about “specifying skills needed to fix or change” anything. They’re looking for people with general computer software skills.
Here’s the quoted post again…
Apple’s Video Applications group is seeking a Senior User Interface Designer who possesses a passion for great design, a superb aesthetic sense, an exceptional eye for detail and an in depth understanding of our user’s needs. The ideal candidate will have a deep understanding of the principles and best practices of human interface design. The candidate will be able to bring their years of design experience from creating and designing other products to Final Cut Studio.
There is ABSOLUTELY nothing in this statement that implies anything is broken, sub-standard (or missing tracks!) so all of that is PROJECTION. Pure and simple.
The only thing we’ve learned here is perhaps that people who can’t comfortably edit without tracks are a sub-class of those who can’t accurately interpret written english?
(yeah, that last paragraph was gratuitous, silly and written entirely IN JEST. So don’t force me to go to Cafe Press and design some “REAL editors don’t need no stinkin’ “tracks” t-shirts for NAB.)
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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