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Apple Insider says FCP 8 was DONE when they killed it? WOW.
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[Bill Davis] “They are those dog trainers, small restaurant chefs, young women with a flower design business who are NOT calling a “video production service” to put their products and services on the web. They are doing it themselves.”
When desktop publishing hit, it actually expanded the market for design, creating opportunities on the low end where none existed before. Prior to desktop publishing, design was only available to large companies with in-house designers or deep pockets for agencies. WIth the arrival of the LaserWriter, smaller businesses without these resources could suddenly have designed collateral that they were doing without before.
Like Aindreas said, desktop publishes were doing flyers — they were not doing Fortune 500 annual reports.
Video was simply not a cost-effective option for dog trainers, small restaurant chefs, and flower designers before. They certainly weren’t calling agencies before. They probably weren’t calling mid-tier production companies or even one-man-band freelancers. They are not lost sales or even lost opportunities; they are new video users coming in on the low end of the market.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “They probably weren’t calling mid-tier production companies or even one-man-band freelancers. They are not lost sales or even lost opportunities; they are new video users coming in on the low end of the market.”
And in “bottom up” revolutions it always starts that way.
In this generation, the small shop owners won’t take the plum jobs from the “priests.” But the sons and daughters of those folks likely WILL. Because it’s been a part of what they’ve grown up watching.
It’s Gladwell’s Outliers writ large. It’s seldom the “first generation” folks who break out and transform industries – it’s their kids who leverage those formerly inaccessible (for all but the elite) skills who transform whole industries.
We shall see.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] ”
They are those dog trainers, small restaurant chefs, young women with a flower design business who are NOT calling a “video production service” to put their products and services on the web. They are doing it themselves.It’s no different from all the zillions of people taking their own photos to sell their goods via ebay.
Once upon a time, they’d need a pro photographer to do their “catalog” – but times changed and the “catalog” changed with it.
Yes, there are still catalogs out there – and great pro photographers doing that work – but for every catalog quality photo there are probably 1000 “do it yourself” phototograhers doing a similar job at a functional level for smaller purposes
And every one of those “second tier” photos and video makers are getting better at it every month.
“sheer brilliance again bill – you are shining with a special light now.
why does anyone need to aspire to the craft of anything? I can be a moron with an excel sheet right right? I don’t know excel sheets but that’s no problem yes? I should build dams Bill. Or maybe I’m a bicyclist and I can be a trucker right? Why don’t I try to put up brick walls? I’ll pick it up won’t I?
WHO NEEDS PEOPLE WHO KNOW HOW TO DO THINGS REALLY?
Bill, and I mean this from the bottom of my heart – your arguments are awful with regard to the reverence and furtherance of specific human skills.
I’m just sorry you weren’t an architect, and then we could have some real fun with the production of our buildings.
your arguments are the worst bill – they are literally the worst.
they denigrate any craft and any skill.
Your arguments are a complete and total disgrace.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
That’s just it. The decision to suddenly EOL FCP7 in the face of a big change was the PR disaster that didn’t need to be. Any seasoned Apple observer would have expected Apple to handle such a big change with the kind of finesse we saw with OS 9 to OS X, with PPC to Intel, even with iMovie HD to iMovie ’08. The outcry was “I can’t do my work on X, it simply lacks the features I need”. The missing features were the source of the rage. Apple knew it was leaving a hole in its product and did nothing to ramp their user base to their Next Big Thing. They had always shepherded their users in the past. It was a shock that they didn’t do it this time.
Perhaps they ultimately regretted their handling of the iMovie shift and didn’t want to repeat it. Maybe they foresaw leaving FCP7 out there as a tacit admission the FCPX wasnt worth trying. We don’t know. Perhaps this time next year all this sturm und drang will seem silly in the face of an FCPX that has rapidly matured and is being embraced much more than today. Or maybe Apple burned too many bridges and will assume the sort of reputation that Premiere has been struggling mightily to shed the past five years. I’m rooting for the former, but I wouldn’t bet more than a beer on it.
Best,
Andy -
[Bill Davis] “Maybe I’m just weird that way. But I’ve met very few people in my life who do things over and over and never improve at all in their execution.”
A friend of mine is a head hunter in the IT field. When desktop publishing was getting started he dove right in and began doing newsletters and re-doing resumes with his new toys. The results were horrid – never used one font when he could use five, no sense of design, a total mess. And he never got better. How could he, there was no one to critique him, no one to train him, no way for him to know what he didn’t know.
I know producers that go out and shoot material that I would’ve been ashamed of when I was twelve. They’ve never studied photography, they hand their material to an experienced editor who fixes everything they screw up, and there’s no way they’re getting any better at it.
If your selling ice skates on Ebay there’s little incentive to improve your camera skills beyond the ability to get an acceptable shot – you don’t make more sales if the skates are backlit nicely.
As for your dishwashing skills, I’m assuming your trying to get it done either faster or cleaner, and being a young whipersnapper you just haven’t figured out that it’s your wife’s job, not yours (ah, for life in the “leave it to beaver” days.)
If there’s no incentive to improve, and no interest in the work, it is the rare person who gets much better at it. I’ve been doing my own laundry for almost 40 years and I’m no better now than I was
then – it’s a boring chore, clean is clean and I don’t give a shit.Hell, it’s the rare person who get’s much better when there is a reason.
So maybe you are weird that way, and good for you.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “It’s Gladwell’s Outliers writ large. It’s seldom the “first generation” folks who break out and transform industries – it’s their kids who leverage those formerly inaccessible (for all but the elite) skills who transform whole industries.”
Outliers was a book about exceptional high achievers whose hidden advantages, combined with hard work and learning, allow them to excel.
I don’t see how this relates to casual video communicators. The great, broad middle are, by definition, not outliers.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Herb Sevush] “Iphones do not a revolution make, although they are great for recording one when it happens.”
great line, Herb!
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
Bill, I think you also have to factor in one thing……….the camera.
While you can get X for 300 bucks (still a lot for many people) you still need a good camera.
They are not going to drop 10K on an EX 1 to do one dog grooming video a year.
Even if they get a Canon D it’s over 2 k. Just not cost effective yet.
Also they don’t know how to shoot and don’t want to. Too much work for them to rent lights and sound.
Even Ad agencies who now cut themselves don’t want to shoot because they know how much work it is.
Try flying your stedi cam on a windy day and making it look smooth take after take.
They don’t want no parts of it : )It’s the shooting Bill.
If you shoot crap it doesn’t matter what you have to cut it with.
Most people want it to look good but at a cost they can afford.
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[Walter Soyka] “Outliers was a book about exceptional high achievers whose hidden advantages, combined with hard work and learning, allow them to excel.
“That was one theme. I think the larger one was that when you have a large mass of people who have access to new tools and technologies, the pool of individuals who can enter and excel grows.
One primary story in Outliers if you recall, was how Bill Gates “luck” in having his mom on the school committee and in a position to get “time share” on a terminal that let Gates gain experience with computers earlier than his peers. Yes, he had the brainpower and talent, but it was also ACCESS to the technology that drove his career.
Same brainpower – no access – and Bill Gates is probably a successful guy, but not the worlds richest guy.
Now you have literally a MILLION people gaining video editing experience. So the group who will take it seriously and excel will come from a much broader pool than before.
The opportunity migrates from the sons and daughters of the “elites” in the TV biz or in Hollywood, to the sons and daughters of anyone. That’s change. And pretty much the definition of “democratization.”
Nothing more than that.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[tony west] “It’s the shooting Bill.
If you shoot crap it doesn’t matter what you have to cut it with.”
Tony,
With great respect I’ll note that when I talk to lighting guys, it’s the lighting.
When I talk to sound guys, it’s the audio.
When I talk to shooters, it’s the shooting.
When I talk to editors, it’s the cutting.
This is natural, sensible, and a bit, perhaps, short-sighted.
They are all correct. It’s all of those and more. The tough thing is to understand that as much as we all want to focus on how “critical” our conribution might be, each view has a bit of tunnel vision.
I think it’s fair to say that this forum is largely populated by people working (loosely) in editorial. With a few specialists tossed into the mix such as yourself.
Your “on the ground” insights are invaluable, but every bit like mine, they’re colored by where you are and what you see. My views have “exactly” the same spin.
What makes this board so valuable is not that we all think the same, it’s that by sharing, we can all learn from multiple perspectives.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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