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Apple Insider says FCP 8 was DONE when they killed it? WOW.
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[Bill Davis] “Today, that transition has happened down at the casual user level.
You didn’t have a generation of kids with BetaCams, or even DSR series cameras running around. You DO have a generation of kids today with 5dMkIIs or the like. And a laptop. And editing software. “
And, iMovie and FCE were serving them quite sufficiently, and probably still are. Where are the purported legions of kids you speak of above? Are they flocking to FCPX?
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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One clear lesson.
In the days of global interconnectedness – it’s valuable to remember that what say and write and post in public – even in kinda closely targeted forums like the one that Richard Harrington was originally addressing – it’s all to easy to light a word fire that can spread far and wide.
I don’t think he did a thing wrong or even anything that I haven’t been equally guilty of – so I feel bad for him, because I’ve been in similar circumstances speaking or writing my opinions in a group setting, only to find someone interpreting my words in ways I had not expected – and suddenly, it’s spreading everywhere and there’s no good way to “unring” the bell.
It’s kinda like ALL of us who blog or write opinion based posts in open forums such as this are being schooled by the big bad world to give more weight to the journalistic traditions of solid sourcing, and keeping that fence between opinions and facts in good repair.
That’s probably a good thing in the long run.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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10 years ago and nothing has changed?
Hmm…. somehow I missed the 8Mb 1080p HD video I could shoot with my Motorola Flip Phone and Netscape must have had YouTube buried somewhere along with the thousands up thousands of people making videos and a means of communicating. I know… I must have been the only person using 56Kb dial up modems and everyone else had broadband. Along with everyone else must have been recording to dirt cheap 32Gb EE Flash drives while I was still using tape.
The only point I was trying to make is, I personally witnessed before, first hand, when a major shift in market and technology came together to radically change how I worked. I made the mistake of dismissing it completely that time and I was very wrong. I see a world today where people are making movies funded by donations collected on line (Iron Sky). Distribution of video and film content are shifting radically. FCPX is not quite the game changer in NLE as Verilog compilation was to making chips but at the 100,000 ft level, in just the 5 or so years I’ve been working in this field I think things have radically changed.
Like I said, I may be full of it but I would not be so quick to dismiss things simply because it’s new. For example, for the life of me I don’t understand the fascination with FB and Twitter, but I recognize that it is THE medium of choice for communication with the younger generation. I don’t need it to support my customer base, but if I did, I’d be using it and using it a lot, whether I liked it or not.
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[Phil Hoppes] “10 years ago and nothing has changed?”
That’s not what I said. A tremendous amount has changed in ten years, but I don’t think a tremendous amount changed between April and July of last year. Youtube wasn’t invented last year. Cheap HD cameras weren’t invented last year. FCPX isn’t a revolutionary product. The revolution started 10 years ago and we are still somewhere in the beginning of it.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “You keep saying this over and over again”
Because I believe it to be true.
[Bill Davis] “The truth is that 10 years ago the new digital production tools replaced the traditional tools in the hands of the traditional editors.
Today, that transition has happened down at the casual user level.”Once the digital tools were available, the entrance bar dropped. You can look at forums from 5 to 7 years ago, even before Youtube existed, and find Avid editors crying that their livelihoods were being taken away by a bunch of kids with HDV cams and FCP laptops. This did not start last year. It has accelerated, like everything else in the digital era, but literally nothing significantly new, other than the rebirth of 3D (ugh), has happened in the past year or two in video post – things have evolved and grown but in video post we are still in the beginning phases of a radical change that started about 10 years ago. Distribution has changed much more so, but call me when the cable networks start going out of business, and then we’ll talk about radical changes in media.
[Bill Davis] “You didn’t have a generation of kids with BetaCams, or even DSR series cameras running around. You DO have a generation of kids today with 5dMkIIs or the like. And a laptop. And editing software. “
No, you had a bunch of kids with HDV cameras and FCP Express or Premiere or whatever they could find. Before that, in the 60’s you had me shooting stop motion animation with my father’s super 8 camera.
I love the democratization of media. I’m glad it’s accelerating. I don’t see this year as a big technical watermark year. It’s been a big year for news media and cat videos.
The kids that are out there do not do what I do, and I don’t do what they do. Someday they might be able to work for me, and if so, then I’m glad for the increase in the talent pool. Someday I might work for them, it’s all good. But Iphones do not a revolution make, although they are great for recording one when it happens.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
I’ll agree that the band-aid explanation is certainly a plausible characterization of Apple’s intent, but I don’t think it constitutes praise for how the transition was handled. Have you heard anyone opining that Apple did this the right way? That they didn’t screw up by pulling off the band-aid?
Best,
Andy -
But Andrew, what would you suggest as a better way?
Once Apple decided to EOL legacy and move on, what possible better path could they have taken to make people “feel better” with a decision that was going to cause such disruption?
Would it have been better if they’d sent us each an iTunes gift card or written us all personal letters?
It was GOING to be a PR disaster in the pro community, not because of the handling – but because of the reality of the decision to go in a new direction.
At some point, it’s kinda like a girl or boyfriend deciding to move on to someone new. No matter what words you say or how you try to soften the blow, in the end, someone’s going to feel bad. The key reality is that Apple isn’t anybody’s boy or girlfriend, they’re a business. They are supposed to do what’s best for the business. They have to weigh any negative press against a vision of a future where they feel they can improve their business through developing products and solutions that will enable their clients to move forward.
I’m a “just grit your teeth and pull the damn thing off” guy when it comes to band-aids.
I respect other approaches. But this fits for me.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[David Roth Weiss] “And, iMovie and FCE were serving them quite sufficiently, and probably still are. Where are the purported legions of kids you speak of above? Are they flocking to FCPX?”
David,
They are those dog trainers, small restaurant chefs, young women with a flower design business who are NOT calling a “video production service” to put their products and services on the web. They are doing it themselves.
It’s no different from all the zillions of people taking their own photos to sell their goods via ebay.
Once upon a time, they’d need a pro photographer to do their “catalog” – but times changed and the “catalog” changed with it.
Yes, there are still catalogs out there – and great pro photographers doing that work – but for every catalog quality photo there are probably 1000 “do it yourself” phototograhers doing a similar job at a functional level for smaller purposes
And every one of those “second tier” photos and video makers are getting better at it every month.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “And every one of those “second tier” photos and video makers are getting better at it every month.”
That is absolutely not true, the ones getting better at it are a rarity; which is not surprising because it’s not their field of interest.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “[Bill Davis] “And every one of those “second tier” photos and video makers are getting better at it every month.”
That is absolutely not true, the ones getting better at it are a rarity; which is not surprising because it’s not their field of interest.”
Then we disagree, Herb.
In my experience, I’m nearly always at least a little better the second time I do anything, no matter if it’s something I enjoy or something I merely tolerate.
Heck, when I’m doing the freaking dishes (a thing I’m not particularly skilled at nor love) I still find myself breaking down the process to see if I can make it even a bit easier the next time.
Maybe I’m just weird that way. But I’ve met very few people in my life who do things over and over and never improve at all in their execution.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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