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Apple has bought PROXIMITY !!!
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Hopefully these problems will be fixed in the next major release after all FCP doesn’t have that far to go to address all it’s problems and if the rumours are true that there is a major code rewrite being done then there could be some very good news coming.
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My goodness, I couldn’t agree with you more!
The two main things that I thought FCP was lagging behind Avid were: Color correction and that god awful Media Mangler – well, not god awful, but nowhere near as intuitive and solid as Avid’s…
This was my hope when I heard Steve Bayes was coming over to Apple – that he would help straighten out the Media Manager functions.
I think that Apple has been creating a laundry list of things that FCP didn’t do as well as Avid, and they’re ticking them off one by one… good news, indeed!
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[Danrnw] “If you have AVID money and you are looking at an FCP solution,
the reason you don’t go to FCP is because uprez does not work completely with FCP.”Well, not exactly up-rez, but a recapture at a higher resolution for online. Up-rez to me is SD to HD which FCP does quite well with the AJA Kona series. But I know what you’re talking about.
But yes, you’re right on the money with that observation. Going offline to online with my Media 100 back in 1996 was easier than it is today with Final Cut Pro. All I had to do was select my main sequence, select the resolution to recapture and decided whether or not to capture audio. Done. No “media manager”, no capturing footage I didn’t want, etc….
Of course we look at what Proximity does and it’s an asset management tool. So on the one hand this will make workgroup sharing much more robust via an Apple direct solution. On the other hand, I’m sure elements of this software will work its way into the backbone of FCP and finally make media management work like it’s supposed to in the application.
Walter Biscardi, Jr.
https://www.biscardicreative.com
HD Editorial & Animation for Food Network’s “Good Eats”
HD Editorial for “Assignment Earth”“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
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[Peter Wiggins] “Oh come on Walter, you are normally the first person that smacks down speculation!”
Big difference between “Did you hear the latest rumors about FCP 6” or “I know that FCP 6 is going to have so and so” and discussing what a newly purchased software will bring to the Apple workflow. Final Touch HD and Proximity actually exist, they are public knowledge and now that Apple owns them, they both bring a lot of real possibilities to the FCP owner.
Walter Biscardi, Jr.
https://www.biscardicreative.com
HD Editorial & Animation for Food Network’s “Good Eats”
HD Editorial for “Assignment Earth”“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
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[Christian Glawe] “The two main things that I thought FCP was lagging behind Avid were: Color correction and that god awful Media Mangler – well, not god awful, but nowhere near as intuitive and solid as Avid’s…”
I wonder if the people who like to trash Media Manager have actually used it lately? I have and there really aren’t that many issues. If you follow the rules, it works just fine. Avid isn’t foolproof either. Avid->DS isn’t Total Conform. Mac to PC has had issues if you used SD2 files. Noise Industries plugins (which are really sweet) are Mac-only. In my experience, FCP has been nearly as solid as Avid in this regard. Remember that you can do a lot of things in FCP that you cannot in Avid, which complicates things. For instance, LiveType and Motion projects inside FCP. That sort of thing is impossible in Avid, but on the FCP side does compound MM issues.
Sincerely,
OliverOliver Peters
Post-Production & Interactive Media
Orlando, FL
http://www.oliverpeters.com -
Just curious, but with as many seats, why do you think Avid does it? They don’t even make the hardware that comes with their system. So all they’re getting money for is the software. (yeah, and a hardware markup, but not like they used to).
I’d wager that Apple makes more money on Studio than on a computer. When the computers were $3500 back in the late 90s, Jobs was quoted that they make about $500 on a computer. I’d bet the margins are lower now with less expensive machines and more competition.
I don’t know where most of Apple’s profits are, but I for one could give a smack about their hardware. I don’t use the hardware. I use the software. Sure I admire the simplicity of adding RAM, etc. but it’s the OS and the software that make them great.
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I agree Walter that FT & Proximity are now known facts, but you were specualting on a bigger and better FCP, not just that those two apps would be integrated.
Peter
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>>Just curious, but with as many seats, why do you think Avid does it?
Because it’s their business, it’s what they were created to do. Apple is a computer company. Avid is an editing/media systems company. They provide a lot more than XPress Pro, you know. Their primary businesses today are automation systems for large television installations and professional editing systems. They design, manufacture, and support these systems directly. Apple, on the other hand, is in business to sell you a computer – and then another one about 1-2 years from now. No matter how you might look at it, you can’t run their software without buying their hardware. You do use their hardware. You have to.
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You can’t compare FCP’s current media manager to AVID’s. Especially since Interplay… This could be THE answer to Interplay and for Xsan deployments, this is going to be huge. We were on the verge of buying Artbox enterprise here. I’m very happy that Apple bought them. There are 3 components of Artbox that we were interested in; media migration to nearline storeage, proxies, and resharing of the san to PCs. If they integrate Artbox into FCP 6 or whatever, and lose, say, the resharing facet, I’ll still be happy. It’s at least going to mean a great search and migration process – tightly integrated into the FC workflow.
Keith
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[Keith Koby] “You can’t compare FCP’s current media manager to AVID’s. Especially since Interplay”
Interplay is a great idea but has little or no impact on individual Avid owners. It doesn’t work with Xpress Pro and won’t be used by most Media Composer owners/editors. When I’m talking about Avid media management vs. FCP Media Manager, I’m making an apples-to-apples (no pun intended) comparison. Avid’s consolidate/decompose/batch capture vs. FCP’s copy/create offline/batch capture functions.
Interplay vs. Proximity is a totally separate and valid exercise involving asset management and tracking, version control and even transcoding.
Sincerely,
OliverOliver Peters
Post-Production & Interactive Media
Orlando, FL
http://www.oliverpeters.com
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