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Apple drops ProApps from corporate definition
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[Jeremy Garchow] ” The hardware part is fairly easy”
And dirt cheap. Easy for Apple simply to send you to Promise, G-Tech or LaCie. No value-add or profit margins for Apple.
[Jeremy Garchow] “Apple’s file system (HFS+) is not best suited for a SAN architecture”
While this is totally true, there are quite a few facilities in the world that are using Apple File Protocol over Gig-E and 10Gig-E as roll-your-own NAS/SAN installations. Use a Mac Pro or Mac Mini as a server. Connect storage to it locally (now via Thunderbolt 2). Network your edit workstations to the Mac Pro/Mac Mini server using standard ethane networking protocol.
Excluding video and looking at project files, documents, photos and sound, it would seem that Apple is building out the iCloud structure to support this type of collaboration. There are also a number of companies moving into the “cloud” media model – Sony Ci, Frame io, A-frame, etc.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Yes, and they have been.
Even if you discount maintenance updates (which in many ways are as important than new features), FCP X has been updated much more frequently than in the Legacy days.
10.0.0-10.0.1 91 DAYS
10.0.1-10.0.3 133 DAYS
10.0.3-10.0.6 266 DAYS
10.0.6-10.1.0 428 DAYS
10.1.0-10.1.2 190 DAYS10.1 took seemingly forever, and is well out of line with the rest of the updates. I think maybe there was a lot of debate about scrapping the Event/Project structure, who knows… And I have heard rumours that 10.1 may have been sitting around waiting for the MacPro to launch. Regardless, 428 days is still less than the 2yr + cycle of the Legacy days.
With 10.1.2 reversing the trend of ever-expanding intervals, I certainly hope they can keep to a roughly “twice a year” update cycle, in much the same way Adobe had with Premier CC updates.
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[Oliver Peters] “While this is totally true, there are quite a few facilities in the world that are using Apple File Protocol over Gig-E and 10Gig-E as roll-your-own NAS/SAN installations. Use a Mac Pro or Mac Mini as a server. Connect storage to it locally (now via Thunderbolt 2). Network your edit workstations to the Mac Pro/Mac Mini server using standard ethane networking protocol.”
I’m not saying it can’t be done, obviously it is being done. When you buy a SAN system today, most likely, the file structure will not be HFS+, and the controller won’t have to run OSX.
[Oliver Peters] “Excluding video and looking at project files, documents, photos and sound, it would seem that Apple is building out the iCloud structure to support this type of collaboration. There are also a number of companies moving into the “cloud” media model – Sony Ci, Frame io, A-frame, etc.”
Right. It’s the Google Docs model. Still, with video, it’s going to be hard to do so unless you can upload a wad of proxies. I agree that FCPX’s structure with and a little more time and effort, could be very well poised for this workflow should the necessity present itself.
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[Aindreas Gallagher] “on some level there has to be kremlinology around the removal. A lot of senior people have to be happy in order for that to go: basically why remove those few words?”
Nope. I’ve been in high level boardrooms and have seen this kind of sausage being made.
It could just as easily have been:
Bigger Boss: “Hey Carol, we want to revise our corporate statement to include the iWatch – but lets try to keep the statement roughly the same length.”
Wordsmith involved: “Okay, I’ll draft something we can kick around. Is there something you want to come out so that I can fit the new language in?”
BB: “No, you’re the writer, start with what you think works and we’ll have time to massage it before we run it by the executive committee.”
LATER:
Wordsmith: “I had to drop a few things including the ProApps reference for space, is everybody going to be OK with that?
BB: “Yeah, probably, the other stuff is more critical and ProApps is doing fine. Heck, FCP X has already sold enough to support the entire ProApps development budget for like 100 years, so it can just cruise along. No worries. ”
And so it goes.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Gary Huff] “Has to be aggressive since we know that your nude selfies aren’t secure.”
Security being an elastic need. You only need security if the content demand is greater than zero – something your example does NOT imply. (if the term “your” above actually referred to me.)
; )
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Andrew Kimery] “Not really, been under deadlines. I don’t need the nitty gritty but in broad strokes what does X get you w/regards to growing files that you can’t already get when working w/growing files in Avid, PPro (or even FCP7)?”
I’m ignorant of the fact that those programs do that.
They actually allow the editor to mark and work with a stream of incoming content WHILE the files are actively growing? I thought that traditional NLEs required both beginning AND end of file markers to be in place before they’d consider a clip to be importable. Am I mistaken?
[Andrew Kimery] “For example, the increasing number of web videos hasn’t led to a proportional decrease in the number of TV shows.”
No, but it HAS led to a general downtrend in the ratings for those TV shows. Eyeballs are eyeballs, and they’re not watching your prime time drama if they’re glued to an iPad game.
Which in turn begs the question as to how many eyeballs it takes for success in the new model compared to the old.
Narrowcast verses broadcast. And that IS changing.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “They actually allow the editor to mark and work with a stream of incoming content WHILE the files are actively growing?”
Avid in the news environment with Avid hardware has been doing this for years. Quantel as well, even before Avid.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Bill Davis] “They actually allow the editor to mark and work with a stream of incoming content WHILE the files are actively growing?”
Bill,
Premiere Pro since CS6 (2012) I think. I haven’t used the feature.
Franz.
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[Oliver Peters] “a few facilities in the world that are using Apple File Protocol over Gig-E “
I am one of those facilities. 3 apple trash cans, and 3 cheese graters, with 2 Xraid. I afp through a switch into the cheese graters also in the switch as necessary. I playback in CS6 at full rez (AVCHD mostly but there is some APR422 — which we have moved away-from). And I set my AE common folder to a shared folder on one of the cheese grater’s internal but not used drive.
As luck would have it a good friend of mine is a network engineer at the local research university. Wow. The stuff he plays with is amazing. He carves out blocks of processing and SAN so medical researchers can do whatever it is they do with the data they collect. It’s absolutely mind blowing. We barely scratch the surface.
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[Bill Davis] “[Aindreas Gallagher] “on some level there has to be kremlinology around the removal. A lot of senior people have to be happy in order for that to go: basically why remove those few words?”
Nope. I’ve been in high level boardrooms and have seen this kind of sausage being made. “
Not at Apple, man. There’s never been a company in the history of history that has ever managed its messaging more thoroughly. Quite a bit has changed in the TC era, but not this. Boilerplate like this looks boring, but has profound implications for all kinds of things, some of them legal.
Additionally, Apple has moved its PR internally, and the team is shockingly small. Something like 20 people I think. (It came up in another thread. I’m counting on one of you to find it.) Nothing “slips” through a team that small.
It’s one thing to leave off a whole sentence, but somebody performed surgery, to remove specific words, in a specific place.
That’s why Apple is the one and only company that’s worth performing Kremlinology on. They care all the way down to the punctuation, they make remarkably few changes over time, and they take a very long time to deploy everything.
I guarantee that if some underling made a change to Apple’s self-description unbidden, the debris from their vaporized corpse would be changing the color of the sunset.
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