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Apple drops ProApps from corporate definition
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[Andrew Kimery] “IMO if anything big is missing from Apple’s post ecosystem right now it’s a multiuser environment to compete with the offerings from Avid and Adobe.”
And that seems like hardware — apple’s thing. I expect something to compete with Drobo.
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Have you not been following the IBC stuff about how FCP X is starting to really develop in the “growing content” realm? The EVS and Softron announcements were particularly transformative.
To me, that’s a HUGE potential future path to monster success for X.
While the other A’s are trying to essentially find places in the traditional “sit down and edit” suite based collaborative model, Apple appears to be pushing rather handily into the “It’s happening NOW – lets’ get it live to market” space.
Not to say X can’t play just as well in the sit and edit realm, but there’s a lot more to “collaborative workflows” than just the hollywood movie style gig.
My trip to Petaluma recently was kinda eye opening. PixelCorps is working around the globe now, webcasting from the Vatican one day, and then from Rawanda the next. Doing live streaming of huge global events and it appears that the ability to work in real time with “growing files” is WAY more important in that arena than – say, the ability to send OMF files out to another shop for audio work.
Again, the more important question might actually still be what is the whole industry moving towards. Not just “how can we do what we’re traditionally been doing – but better.”
YMMV.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “the “growing content” realm? “
Yeah, that why they need to compete with Drobo. Gotta put my free U2 album somewhere.
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“And that seems like hardware — apple’s thing. I expect something to compete with Drobo.”
Remember, they got out of that business and the engineering team left Apple.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Apple is more into enabling connectivity than the hardware.
Thunderbolt continues to take lumps because it’s not as popular as USB3…. well DUH!
But here we are with Mac with a 20Gbps I/O, and next year it’s going to be a 40Gbps.
And iCloud is still finding it’s legs, so if a collaborative solution is going to sit on the back of that- we may still have a while to wait.
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[Oliver Peters] “Remember, they got out of that business and the engineering team left Apple.”
I remember.
That bit of internal gossip, it would be nice to know what actually happened.
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I wonder of Thunderbolt had anything to do with it? With with lower-cost, higher bandwidth storage no longer the realm of fibre-channel arrays, could Apple have seen solutions like Xserve becoming an increasingly small niche?
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[Marcus Moore] “And iCloud is still finding it’s legs, so if a collaborative solution is going to sit on the back of that- we may still have a while to wait.”
Today’s iCloud aggressive pricing announcements might make that future a bit stronger, tho.
20 gigs for 99 cents a month is cool – as is a full terabyte for $20 a month.
If they can succeed in the consumer space, those economies of scale will keep cloud storage prices very low for a very long time, methinks.
I do wonder how hard would it be to re-brand part of the unused capacity as iCloud Pro someday?
Wouldn’t the event folks salivate if there was a huge cloud distribution system with credit card processing in place for customer orders and hooks into the iTMS where song publishers could elect to allow a limited sync license for a wedding shooter to license and use a pop song for a few bucks.
I tell you, mark my words, this whole internet thing is going to be changing stuff for years to come!
(sarcasm mode off)
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “Have you not been following the IBC stuff about how FCP X is starting to really develop in the “growing content” realm? The EVS and Softron announcements were particularly transformative.
To me, that’s a HUGE potential future path to monster success for X. “
Not really, been under deadlines. I don’t need the nitty gritty but in broad strokes what does X get you w/regards to growing files that you can’t already get when working w/growing files in Avid, PPro (or even FCP7)?
[Bill Davis] “Not to say X can’t play just as well in the sit and edit realm, but there’s a lot more to “collaborative workflows” than just the hollywood movie style gig. “
There is. I’ve worked on a lot of web content that certainly could’ve used a more effective collaborative workflow than the sneaker net model, but budgets are budgets. Anything involving more than one person can be improved by establishing a standardized workflow and anything involving more than one person need access to the footage can be improved by a standardized workflow centered around shared storage (and even more improved when using software that’s designed to for multiuser environments).
[Bill Davis] “Again, the more important question might actually still be what is the whole industry moving towards. Not just “how can we do what we’re traditionally been doing – but better.””
What’s this “whole industry” you speak of? 😉 I think various parts of the industry are expanding and contracting but I don’t think anything as a whole is “moving” (which to me implies a fixed situation where as B gets bigger A gets smaller by the same amount). For example, the increasing number of web videos hasn’t led to a proportional decrease in the number of TV shows.
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[Marcus Moore] “I wonder of Thunderbolt had anything to do with it? With with lower-cost, higher bandwidth storage no longer the realm of fibre-channel arrays, could Apple have seen solutions like Xserve becoming an increasingly small niche?”
I don’t think Thunderbolt specifically had anything to do with it, but I do think you are on the right track about market changes. The big growth area is in mobile devices (not desktops and laptops) and mobile devices don’t get tethered to large clusters of hard drives.
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