Apple drops ProApps from corporate definition

[Oliver Peters]

[Aindreas Gallagher] “Deprecated terminology hints nearly”

I’m not sure it really hints at anything. Apple simply is not a company that particularly caters to professional users. That ended with the demise of Xserve, Xserve RAID and Final Cut Server. That doesn’t mean though that some divisions aren’t focused on certain enterprise segments. My guess is that they feel the separation between what a “pro” uses versus what a “non-pro” uses is pretty blurred these days. Clearly a tool like Logic Pro X cuts across all market segments. I’m sure they see FCP X the same way.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Andrew Kimery]

[Bill Davis] “Apple is obviously going to shut down their entire retail operations and go “all on-line!””

Online and vending machines like at the airport!

I think this change will have about as much real world significance as when Apple dropped “computer” from the company name.

[Tim Wilson]

I think (hope?) Bill was being facetious. I didn’t go all the way back, but the bricks and mortar stores haven’t been part of the definition for years. The focus is on the stuff that Apple has innovated in, and for all that their stores are shiny, they’re no more innovative than the Bang & Olufson stores that popped up in the 80s. Apart from the color scheme, their design aesthetic is virtually identical.

So I wouldn’t expect the stores to show up in the description, ever, nor would I expect the stores to go away, ever.

Kremlinology is fun, but Kremlinologists are by definition looking for shadows that may not be there. They all eventually go insane too.

[Charlie Austin]

[Andrew Kimery] “This week they dropped the words ‘professional applications’ from their definition:””

Fortunately they kept iMovie in there. 😉

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[David Mathis]

[Tim Wilson] “Kremlinology is fun, but Kremlinologists are by definition looking for shadows that may not be there. They all eventually go insane to”

I hope I did not go off the deep end. Just a sudden and minor panic attack perhaps? 🙂

[Shawn Miller]

[Ricardo Marty] “yup, they buy adobe then stop windows development and the world is theirs.”

I think the world of post is a bit bigger than you might imagine.

Shawn

[Shawn Miller]

[David Mathis] “This does benefit a small post house but now there are those that have no real skill set. All of which is why I chose to say “disruptive to the pro market”. All of which begs the question, “Do we win or do we lose?””

IMO, we most likely lose in the long run. Software development is difficult and expensive. Companies that make applications for a living have to charge what it costs to make their applications, hardware companies that subsidize their software, don’t. Larger companies can afford to hold out and find other ways to compete, smaller developers can’t. So, what’s the future? Who knows, but I wouldn’t be at all surprised if all creative software became subscription or subsidy-ware(tm), with a handful of poorly supported freeware apps. Hopefully, I’m wrong. 🙂

Shawn

[Scott Witthaus]

Content is king. Acquisition, edit, share. Apple knows what it’s doing. Software like FCPX and iMovie (and Premiere and Avid, for that matter) are just tools in the content loop. Look at Avid Everywhere. It’s no longer about selling software, it’s about managing content. Same with Adobe Anywhere. Control the content.

Besides an iPhone that shoots 240fps, would anyone be surprised if Apple creates or buys a higher end camera for the start of the content loop?

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Walter Soyka]

[Scott Witthaus] “Besides an iPhone that shoots 240fps, would anyone be surprised if Apple creates or buys a higher end camera for the start of the content loop?”

I would be very surprised. Apple seems to work bottom-up, not top-down.

Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive   |   RenderBreak [blog]   |   Profile [LinkedIn]

[James Ewart]

Well I just downloaded the Pro Apps updates for Yosemite so maybe not.