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Apple drops ProApps from corporate definition
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I think there was a time around 2005 when Apple would have had enough money and possibly the inclination to buy Adobe- but I think those days are long gone. They still have the money to do it, but no will to do so- and that’s if Adobe was even willing.
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hey i didnt drop “pro apps” from apples presentation.
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yup, they buy adobe then stop windows development and the world is theirs.
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[Shawn Miller] “I have to be honest, I really have mixed feelings about this. It’s great to have an inexpensive, deep color pipeline from capture to output. But it kills me to see high-end software at fire sale prices. Are we starting to see the end of pure software companies that can offer perpetual licenses? Is the future of post production software, buy an Nvidia product to get Maxwell, or subscribe to NextLimit Cloud to get Realflow?”
Mixed feelings here as well. I feel for that studios that invested large sums of money only to find out that there has been a significant price drop putting the high end tools into the hands of the masses. Two prime examples include what Apple did with Final Cut Studio (before switching to a totally different way of approaching how one goes about editing) and Resolve after being acquired by Blackmagic Design, followed by others making a budget friendly “alternative” to Photoshop and Illustrator.
This does benefit a small post house but now there are those that have no real skill set. All of which is why I chose to say “disruptive to the pro market”. All of which begs the question, “Do we win or do we lose?”
camera operator | editor | production assistant
Remember kids, tracks are you friends when you charge by the hour. Track Tetris, game on!
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[Andrew Kimery] “This week they dropped the words ‘professional applications’ from their definition:””
Holy heck, and the new definition also has eliminated any mention of the retail stores!!!
Apple is obviously going to shut down their entire retail operations and go “all on-line!”
Book those Genius appointments STAT!
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Aperture users said roughly the same thing during an extended period where Lightroom got progressively better and nothing substantive was added to Aperture.
There has been a long period of neglect of Motion that makes me fear the worse. Hope I’m wrong.
Russ
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I would agree, except that Motion has become a defacto graphics engine for Final Cut- so I think it’s too tightly integrated (even without round-tripping- grrrrrr…) to be EOL’d at this point- the only other option I see is if it’s abandoned as a standalone product and wholly absorbed into FCP X.
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I’m really sorry to hear that. It feels very direct Kremlinology phrase excision. Deprecated terminology hints nearly. A lot of people were getting on board here too. It’s weird apple would signal it.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[David Mathis] “I will move over to Linux and keep a close watch on what BMD does with Fusion and Resolve”
I presume you are being facetious, but you do know that Resolve on Linux runs $50K? Right? But, you do get that 747 cockpit of a control surface!
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Say what? Ya mean no more brick and mortar store?
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