Apple Confirms New Mac Pros and iMacs in 2013-Forbes

[Michael Hadley]

Hmm. Not so much. They generally provide EBITDA guidance that is on the low end so they can beat it on the call. I’ve NEVER heard AAPL talk prospectively about any future products or categories other than vague blandishments–we’re excited about the space, etc.

I’ve been buying their products for 20 years and buying their stock for 10 years and this is how they roll. It has worked out great professionally and financially. For them and for me.

Most corporate flacks are purposefully vague until products are ready to ship (unless it’s the RED camera–and then it never ships!). Large corporations in our industry–Sony, Canon, Panasonic, Apple–are always tight lipped about new products.

Did anyone know the specs for the F3 before it launched? The C300? There may be little leaks a few weeks out, but that is exactly the same kind of stuff we are talking about here.

Information is power and corporations don’t let it out until it is in their interest to do so. The competition is intense. I don’t feel sorry for them. I’m just not surprised by any of this. I’d love Apple to give us all a clearcut roadmap signed by Tim Cook. Not gonna happen.

[Andy Neil]

[Walter Soyka] “Apple would not have approved this verbatim, as there is no such computer as “the Mac” (the error I noted above). We can therefore assume that this is not an official statement.”

Exactly. As I stated, the Forbes article was likely written off an email/phone response from Apples PR dept. requesting confirmation of the Pogue story. This was not a press release. If it HAD been an official statement, it would have been in quotes.

But the only thing we can “assume” from the erroneous mention of the “Mac” computer is that the copy editor for the website missed a spelling mistake.

Andy

https://www.timesavertutorials.com

[Chris Harlan]

[Tim Wilson] “I imagine that a lot of things that will show up in a new Mac Pro will show up elsewhere first. LOL”

Or have already shown up elsewhere some time ago.

[Timothy Auld]

But they provide it and it comes from a nameable source within the company. Apple has more cash than it can carry and they do not have to be bothered with communicating with their (largely consumer now) client base. For most other corporations it is a harsh reality they have to deal with. Do they try to limit information? Yes. But most make their statements through corporate spokesmen with names and titles who people can then ask questions of. As I will likely have to have a solution before 2013 what they do or do not do is probably insignificant to me. I have seen unattributed “Apple says” quotes many times before. They have almost alway turned out to be at best misleading.

Tim

[Jim Wiseman]

Well here’s word from Tim Cook, the CEO, in an email confirmed by Apple to Macworld.

https://www.macworld.com/article/1167247/cook_apple_planning_professional_mac_for_2013.html#lsrc.twt_jsnell

Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe

[Michael Hadley]

Well, Timothy…Apple has always been different since it has always been centered on the cult of personality: to wit, Steve Jobs. There was really no one other than he to represent the company. There is no well known Apple spokesman or flack. He was it. And he was one tight-lipped SOB. Aside from the infrequent cryptic official statements to the press (like today) or the very rare Jobs’ email, that was and is all we would ever get.

Seems like Tim Cook is following the Apple/Jobs model.

Nothing about this seems any different on Apple’s part as I have followed lo these many years. The only change is that we all really, really want our screaming new macs NOW! Especially after the pre-WWDC blog hype. I agree, I was bummed a ton. But in retrospect, I have only myself to blame. Now it looks like I/we have to wait another 6-18 months. Or, move everything to another platform. Neither option is a good one.

[Timothy Auld]

Something really great. I can’t wait. Oh, but i guess I have to. Three years worth. I think there are few in the post production business who care about or believe a shred of what Apple says any longer. 2013? Really??

Tim

[Frank Gothmann]

[Michael Hadley] “Now it looks like I/we have to wait another 6-18 months. Or, move everything to another platform. Neither option is a good one.”

You’re forgetting option 3: waiting 6-18 months, getting something that doesn’t fit your needs… and then moving everything to another platform.

——
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iTunes End User Licence Agreement

[Chris Jacek]

[TImothy Auld] “Something really great. I can’t wait. Oh, but i guess I have to. Three years worth. I think there are few in the post production business who care about or believe a shred of what Apple says any longer. 2013? Really??

Tim”

To follow up on this point, why are we spending so much energy on whether it is “true confirmation” of Mac Pros or not. Even if this is iron-clad proof that there will be new Mac Pros in the timeframe promised, what value is that? Promising to deliver a product “some time” next year, when we aren’t even half-way through THIS year, and giving ZERO details? How is this at all acceptable?

I’m sorry folks, but they might as well have said “Don’t call us, we’ll call you.” My opinion is this: You’ll can to Windows now, before everyone else does it, or you’ll be switching later, after everyone else. I personally try to stay ahead of that curve whenever possible.

Professor, Producer, Editor
and former Apple Employee

[Walter Soyka]

[Jim Wiseman] “Well here’s word from Tim Cook, the CEO, in an email confirmed by Apple to Macworld. “

Thanks for posting this, Jim.

I know you intend to wait it out, so I do hope that whatever new professional Mac Apple is working on will meet your needs when it’s released.

I’m certainly looking forward to seeing what Apple comes up with, but I’m sticking with my decision last year to go cross-platform and break my reliance on Apple, and I’m going to have a hard time recommending Apple solutions while the desktop line is on hold.

Walter Soyka
Principal & Designer at Keen Live
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