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Activity Forums NAB Show Apple at NAB 2008

  • Apple at NAB 2008

    Posted by Daniel Low on January 17, 2008 at 4:34 pm

    I’ve heard more than a few rumblings that Apple have pulled out/are pulling out of a stand at NAB this year…

    Anyone else hearing anything?

    Ron Lindeboom replied 16 years, 3 months ago 9 Members · 23 Replies
  • 23 Replies
  • Steve Eisen

    January 18, 2008 at 8:08 pm

    In addition to there own huge space, they also also vacating the space that AVID had reserved.

    Steve Eisen
    Eisen Video Productions
    Director-At-Large
    Chicago Final Cut Pro Users Group

  • Daniel Low

    January 18, 2008 at 11:24 pm

    Yeah, right;

    Sorry Steve but your post makes no sense, Apple can’t ‘vacate’ a space they don’t own, did you mean ‘inhabit’ the space that Avid gave up!?

    Why does Apple still not appear on the exhibitors list?

  • Ron Lindeboom

    January 19, 2008 at 12:26 am

    [Daniel Low] “Why does Apple still not appear on the exhibitors list?”

    Why? I believe that they are “working” NAB’s show management. That is my guess. I know that if NAB had just been handed AVID’s “we won’t be there” notice, if I were directing Apple’s event marketing, I would be working NAB to the wall. NAB can’t afford to lose both Avid and Apple. Apple knows that and there is power in that knowledge. Forcing NAB to pull Apple down, sends a message that also forces them to realize that the days of NAB raising the rates year after year is over. It’s time for a reconsideration of who is buttering whose bread here.

    So, if I had to take a wild guess as to why Apple disappeared from the exhibitors’ list shortly after Avid’s highly public pull from NAB 2008, I’d play it exactly as I have outlined it here.

    That’s my guess.

    Best regards,

    Ron Lindeboom
    https://www.linkedin.com/in/ronlindeboom
    Publisher, Creative COW Magazine
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  • Bob Zelin

    January 20, 2008 at 11:34 pm

    Apple DID appear (in the AVID space), but you are CORRECT – Apple is no longer listed in the http://www.nabshow.com website.
    Neither does a floor map layout. Does this mean that there will be a BIG EMPTY SPACE, and the first booth anyone will see will be AJA (behind the empty AVID/Apple booth) ?

    I can make some smart ass comments, but someone like Panasonic would be happy to make a “quick move” into this space, and they certainly could afford to do so.

    Interesting times.

    bob Zelin

  • Moody Glasgow

    January 22, 2008 at 7:52 pm

    Funny thing is, I went Nabshow.com and clicked on the link to the show floor

    https://www.nabshow.com/2008/showFloor/default.asp#

    First thing I noticed was the Apple logo on the south hall…

    EDIT – https://www.nabshow.com/2008/exhibitor/PostProduction.asp

    shows Apple as an exhibitor…

    moody glasgow
    smoke artist / editor

  • Ron Lindeboom

    January 22, 2008 at 8:10 pm

    They may have Apple’s logo on the show’s graphic map but Apple is not listed as of today in the Exhibitor’s directory, which shows all the exhibitors in alphabetical listing order, including their booth assignment number.

    Apple *used* to be on the directory listing — they even had a booth assignment — and were on it for a week or two after Avid announced they were pulling from the show. Then suddenly Apple disappeared also. I think, in my opinion, the reason I gave in an earlier posting is the likely reason.

    Best regards,

    Ron Lindeboom
    https://www.linkedin.com/in/ronlindeboom
    Publisher, Creative COW Magazine
    Join the COW’s LinkedIn Group

    Now in the COW Magazine: Commercials. A look at the history, strategy, techniques and production workflows of successful commercials. All brought to you by some of the COW’s brightest members. Accept no substitutes!

    Would you like to be in Creative COW Magazine with your story or contribution? Contact me.

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  • Michael Horton

    January 27, 2008 at 9:35 pm

    Apple is now listed as exhibiting at NAB. SL 106. First thing you see when entering the Lower South Hall.120×120 Looks to be the biggest booth in all of South Hall by 2x. So they negotiated well. 🙂

    Michael Horton
    lafcpug
    https://www.lafcpug.org

  • Ron Lindeboom

    January 27, 2008 at 9:38 pm

    [Michael Horton] “So they negotiated well.”

    I expected nothing less from them.

    :o)

    Ron Lindeboom

  • Daniel Low

    January 27, 2008 at 9:52 pm

    Excellent news and sounds like it’s going to be big.

    Anybody got a wish-list of things they’d like Apple to announce? Just for fun?

    DL

  • Ron Lindeboom

    January 27, 2008 at 10:36 pm

    [Daniel Low] “Anybody got a wish-list of things they’d like Apple to announce?”

    Yes, that they’ll finally be paying us the 90% of the bill that they and their agency stiffed us for, saying that we *under-delivered* their banners by 90% below agreed (when we actually gave them millions more impressions than we agreed to by the contract).

    That would be nice…

    Best regards,

    Ron Lindeboom
    https://www.linkedin.com/in/ronlindeboom
    Publisher, Creative COW Magazine
    Join the COW’s LinkedIn Group

    Now in the COW Magazine: Commercials. A look at the history, strategy, techniques and production workflows of successful commercials. All brought to you by some of the COW’s brightest members. Accept no substitutes!

    Would you like to be in Creative COW Magazine with your story or contribution? Contact me.

    Do you have your complimentary subscription to Creative COW Magazine yet?

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