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Apple and Adobe Software: Together
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[Andrew Kimery] “Could Adobe do the same thing Avid is doing? Yes, though I think it would be significantly more difficult for Adobe to pull it off because they offer so many more programs than what Avid is offering.”
I honestly think you guys are way overthinking this. 😉
As I pointed out in another thread, all Adobe has to do is apply the Acrobat DC model to the rest of their creative applications. Or they could do what Avid is doing, or maybe get creative and invent something new. Choice would not be rocket science *if* they wanted to offer it.
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David Lawrence
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[David Lawrence] “Or they could do what Avid is doing, or maybe get creative and invent something new. Choice would not be rocket science *if* they wanted to offer it.”
Yes.
With one major note, to underscore why Senator Sarbanes, Representative Oxley and I were invoked: Avid does NOT apply subscription dollars toward discounted purchase, rent to own, or any of the other ideas implied in words like “off ramp.”
That is ALL I was talking about, and the only part of the subscription-purchase matrix that I think Sarbox applies to. Certainly the only area to which I referred. VERY VERY NARROW.
[Okay, I came back and deleted a whole chunk of stuff that I meant to come off humorously that in retrospect sounded way snarkier than I intended, and not funny at all. Apologies.
The short version: the subscription-free Google will confirm the baselessness of any suggestion that there haven’t been scores of convictions under Sarbox, and that corporatist America hasn’t been fighting this tooth and nail. There have been, and they are.]
To circle back to my agreement with David’s point, and my reiterating the narrowness of what appears to me to be the applicability of Sarbox in this context, I’ll point you to Avid.
Anybody remember what got them booted off the stock exchange? A disagreement with the SEC over the distinction between a bug fix and a new feature. Avid had to hand re-cipher 5 million transactions…but ONLY for customers who were NOT on service contracts. Anyone on a contract, there was no problem.
Avid’s solution from then out: service contracts, or no upgrades. Your choice.
Net effect: subscribe until you’re ready to buy. No discounts, no transfers, no off-ramps. True for Avid, true for anyone else….
….aside from a few theoretical, honestly not very realistic scenarios I described in forum where this is only slightly more on topic. LOL
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Dang it. This thread was supposed to be warm and fuzzy.
Jason Jenkins
Flowmotion Media
Video production… with style!Check out my Mormon.org profile.
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[Jason Jenkins] “Dang it. This thread was supposed to be warm and fuzzy.”
You should know better, 😉 lol
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~”It is a poor craftsman who blames his tools.”~
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[Bill Davis] “Are you telling me that not a single executive has done wrong in the whole decade? “
No, what I’m telling you is we are having two separate discussions. I’m discussing how SOX impacts how publicly companies in the US do business (specifically, Adobe, Avid and Apple). You are speculating on the politics behind the law.
Who wants a car analogy? Everyone? Great! I’m saying a speed limit of X influences the speed people drive because they don’t want to violate the law and get a ticket. You are saying the set speed limit is only set at X because government lackeys want to help line the pockets of their private industry masters. I’m not agreeing with you or disagreeing with you, I’m just not having that discussion.
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[David Lawrence] “As I pointed out in another thread, all Adobe has to do is apply the Acrobat DC model to the rest of their creative applications. Or they could do what Avid is doing, or maybe get creative and invent something new. Choice would not be rocket science *if* they wanted to offer it.”
Or not, (see linked thread for my previous response).
All companies fail to offer choices that would suit all potential customers. I’d be happier with Apple if they offered more choices on a number of fronts, but they don’t so I shop elsewhere. C’est la vie.
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And Andrew I’m saying that SOX being essentially NEVER used to punish anyone – makes it the functional equivalent of a speed limit sign on a dirt road in the middle of nowhere.
If it’s not enforced against anyone – it constrains nothing. And so it won’t be the REASON to moderates anyone’s speed.
If any company says they MUST do something because of the threat of a fine – that nobody actually ever pays – they are being irrational – and so there must be another valid reason they choose to behave the way they do.
Oh look – the big scary REGULATION also gives our business an excuse to change to a MORE profitable economic model AND shift transactional power away from the buyer and toward the seller via new opt-out default transactions regulated via new business friendly banking laws that we lobbied for – and that consumers haven’t got the institutional clout to control.
What a massive coincidence.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “And Andrew I’m saying that SOX being essentially NEVER used to punish anyone – makes it the functional equivalent of a speed limit sign on a dirt road in the middle of nowhere.
If it’s not enforced against anyone – it constrains nothing. And so it won’t be the REASON to moderates anyone’s speed.
If any company says they MUST do something because of the threat of a fine – that nobody actually ever pays – they are being irrational – and so there must be another valid reason they choose to behave the way they do.”
I tend to stay out of these conversations but I will say that Adobe is VERY, VERY concerned about Sarbanes-Oxley legislation. It is one of the key legal drivers for all software companies. For you to dismiss it is simply wrong.
Dennis – Adobe guy
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Does SoX generate some corporate “concern?” Sure Dennis. But concern seldom motivates anything but caution in my experience. Caution is fine. But caution seldom leads to behavorial change. Concern? Worry? Fear? Those drive change. Again, I’m focused on change that benefits us consumers. I’m hoping (along with many others?) that the trend to limiting consumer rights in micro transactions like monthly subscriptions can be rolled back. Yes as Tim points out there are a few “high profile” skirmishes like the Google SoX battles (battles? Hardly blips to their successful on-going operations, really.) but that doesn’t comfort me much. Not in the face of the potential shift towards an economy where literally hundreds of millions of automatic transactions will be relentlessly ytriggered monthly – transferring wealth from consumers to corporations without those corporations being required to deliver any actual incremental increase in product value to their customers in exchange. And there’s a case to be made that such a decoupling can become increasingly consumer toxic over time. At LEAST require the benefiting parties to do more than increase their marketing, lobbying and political expenses to get the huge potential benefits of this shift. I know – it’s CRAzY thinking on my part. But if in 5 years we’re all shoehorned into aggregate monthly creative tool subscriptions bigger than our electric bills – and we can’t ply our trades without them – I will be OK if my record was one of pushing against that future. Things are changing. Right now. And I think this is very much worth talking about.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Dennis – call a spade a spade – your company is involved in rentier capitalism. You are leveraging decades old software to produce free frictionless money. You’re a stale landlord. You have digital land, and now you’re looking to rent the soil. Everyone knows that’s what you’re doing, there wasn’t that much of an uprising, but then, the middle class is largely broken in the west to begin with.
American / Western wages have been frozen for thirty years now, and credit expanded exponentially, to the point where the fiat currency system almost broke in 2008. If you think Adobe aren’t a nefarious actor here, trying to re-assert wealth through capital – money made from money – you’re kidding yourself.
Adobe are an aspect of the condition. You probably think you’re doing something valid in the market, but you’re not. You’re a description of the problem.
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