Adobe Announces updates to CC Video applications

[Bill Davis]

Unless I’m reading this incorrectly, to get the benefits, you need somebody who’s willing to buy and run an Adobe Anywhere hub – which a quick search that turned up a single vendor indicates that the base cost is $12,500.00 for 1 to 10 users.

Be great for larger shops or TV network users, I guess, but it’s not in my future unless I need to do sub con work for a shop that wants to host it. And I can’t really see the modern downsized ad agency or small shops opting to put 12 grand into a collaborative hub – rather than into equipment that can actually help you make more content to sell.

Last week I did a bunch of radio spots for a moderately big name multi-hospital chain on the west coast. Once upon a time, they would have had a medium sized ad agency produce this kind of thing. Today, they use ad hoc creative teams – and I seriously doubt that the producer involved would pony up for something like this just to facilitate remote work with creatives.

But maybe I’m wrong.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Rafael Amador]

[Bill Davis] “Unless I’m reading this incorrectly, to get the benefits, you need somebody who’s willing to buy and run an Adobe Anywhere hub”
Seven application are updated, not only “Adobe Anywhere”.
rafael

[Andrew Kimery]

[Bill Davis] “But maybe I’m wrong.”

Maybe there is no absolute wrong or right because post/production needs and budgets vary so much?

If spending $12,500 (or whatever the cost is) means more projects can be worked on concurrently which means more content to sell in the same amount of time then maybe it makes sense.

I’ve worked mainly in multi-user environments (sometimes w/centralized shared storage and sometimes using local storage and ‘sneaker netting’ media around) and I can’t wait for things like Avid’s ISIS Interplay Sphere and Adobe Anywhere to ‘trickle down’ to a broad set of users. I worked in house at MTV for a while and joked a number of times w/the IT guys about running fiber from the office to my bedroom. I look forward to the day when editors can telecommute as easily as copy writers or accountants.

Fast Shared storage used to be prohibitively expensive but as off-the-shelf compoents have gone down in price and up in performance companies like Small Tree, Editshare and ProMax are offering solutions that even ‘mom & pop’ shops can afford and I hope cloud-based editing collaboration follows the same course.

There is one small production company in LA that I’ve tried working with a few times (we can never get our schedules to mesh) where the office has a couple of assists and a couple of online editors but all the offline takes place offsite. The assistants prep drives with media, GFX, music, etc., then the editors pick the drives up, edit at home (on Avid) and email project files back to the office which then get relinked to the local media there. 8-12 editors are working at once but the production company does not have to pay for the overhead to support 8-12 editors working under the same roof. Something like Adobe Anywhere would be right up their ally.

[Oliver Peters]

These updates don’t involve or require Anywhere. Just part of the equation. The biggest wow for me is the direct link between SpeedGrade and Premiere Pro WITHOUT rendering. In other words, what the FCP7/Color roundtrip could have been but never was. I’m jazzed about this because it directly meets current needs and requests from clients who have switched to CC.

Here’s the unfiltered press release:
https://eon.businesswire.com/news/eon/20130908005070/en

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Eric Santiago]

Some promises made for RED users as well.

https://blogs.adobe.com/premierepro/2013/09/adobe-premiere-pro-cc-october-2013-release.html

[Santiago Martí]

https://tv.adobe.com/show/adobe-at-ibc-2013/

Some videos to watch. Great upgrade.

Santiago Martí
http://www.robotrojo.com.ar
Red One M-X, Red Epic X, Red Pro Primes, Adobe CS6, Assimilate Scratch

[Andy Field]

Don’t want to say anything positive and make Bill mad at me!

(but do like that Speedgrade roundtrip)

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852

[Daniel Frome]

Instead of talking about how great this update is… I will further say that it still won’t make me rent the software without an exit strategy to keep it.

[Craig Seeman]

Cinema DNG support caught my eye. It makes sense of course, being Adobe.

At the NYC Blackmagic Show, Marco Solorio played a clip from NAB in which Grant Petty mentions cDNG wrapped in .mov. I asked a couple of BMD reps (don’t think it was Dan May though) and they seemed dismissive about they’re doing it. I did speak to Apple’s Steve Bayes (FCPX Product Manager) about this and he said, transcode to ProRes4444. He also said most wouldn’t see a difference between ProResHQ and cDNG. That got me peeved. Granted it’s my interpretation of what he said but with cDNG now in cameras at pedestrian prices, I hope Apple reconsiders. PPro is going can win this niche if able is intransigent.

[Marcus Moore]

With Apple and Blackmagic’s current good relations, I don’t see any reason not to think we’ll see CinemaDNG support. That would be- weird.

Adobe is doing good work. I hope Apple will really surprise us with this Fall’s release.