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A few clues
Much of the debate here has been on rather or not apple with X has given up on the pro market.
A few clues lead me to believe they haven’t.
1. This thing defaults to surround sound. If you want to edit in just stereo you have to go in there and change it.
Now think about this for a minute, in order to keyframe and mix surround sound you have to HEAR the mix.
That would mean that you have to have a surround sound system hooked up to your computer or suite you are working in. (like big time sound editors have?)Let’s keep it real fellas, amateurs don’t have that kind of hook up. Heck, I would venture to say most high end editors still have just stereo in their ears.
2. The new roles feature. That makes it easy for you to send out different languages.
Why would you do that? Foreign distribution maybe? So what, somebody is thinking they need to get oversees with their kid’s 4th grade soccer game? Nope.3. Motion. Why add it? It just intimidates newbees.
4. Some of the Audio tools. So, somebody is going to breakout the ringshifter in their wedding video?
It doesn’t seem like it would fit, and if it did they wouldn’t know what that was or how to use it.
The ringshifter was big in film in the 70’s (these youtube teeny bobbers are up on that right?) Uh Uh5. Steve Jobs’ ego. I never met the man, but everything about the guy said “cocky” to me. No hate there, Ali was cocky, that’s how you get great sometimes. I think he got a big kick out of Oscar award wining film makers talking up his products.
6. Imovie. They already got one, no need to make two : )
Tony West
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31 Replies
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[tony west] “1. This thing defaults to surround sound. If you want to edit in just stereo you have to go in there and change it.”
I don’t edit in surround…I edit in stereo. Professional VIDEO editors do not edit surround. Surround is left to the audio professionals who can ACTUALLY do a proper surround mix, not some fake surround that consumer apps claim to do. I mean, there are consumer video cameras that say they shoot in surround…and all they have is that one little microphone on the top.
Show of hands…how many people here actually know how to do a proper surround mix? I sure don’t.
[tony west] “That would mean that you have to have a surround sound system hooked up to your computer or suite you are working in. (like big time sound editors have?)
“Sorry, we don’t have surround sound systems in our edit bays. We have a mixer and two speakers. Some might have surround sound setups, but those are rare. Feature film editors, network TV editors…mixer and two speakers.
[tony west] “Heck, I would venture to say most high end editors still have just stereo in their ears.”
That’s right…we do. Surround mixing is the realm of audio mixers, or the occasional video professional who understands how. Most professional bays have stereo outputs.
[tony west] “2. The new roles feature. “
It’s a step, but not exactly what we need. Maybe for the semi-pro, but pros need audio tracks. ASSIGNABLE audio tracks.
[tony west] “3. Motion. Why add it? It just intimidates newbees.”
They didn’t add it. It is a separate app. OH, and talk about intimidating the newbies…they killed COLOR. THAT app intimidated many many newbies. And is primarily used by professionals. OH, but not anymore, it was killed. SHAKE, also a high end app…compositing app used in features! Bought, and killed, by Apple. DVD Studio Pro…PRO DVD authoring app…killed.
[tony west] “6. Imovie. They already got one, no need to make two : )”
The iMovie people always wanted more. They always go, “I’ve done work in iMovie, but now I feel like I need more! So I moved to FCP, and now I’m confused!!” So Apple made an app that was more than iMovie, yet not confusing for them when they move up.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
[Shane Ross] ” DVD Studio Pro…PRO DVD authoring app…killed.”
Wasn’t that another Apple acquisition? I think the name of the company was Spruce. As I recall, it was one of the better authoring packages out there at that time. PC users lost out on that one.
It’s one thing to back out of a market segment. It’s another to buy up companies and kill their products too. Not only am I taking my toys and going home, but I’m taking other kids toys with me too.
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I believe they kept some features and Apps due to the transition.
By doing so, they can keep some of their users base as well
They are still selling Mac Pros, iMacs and Minis for that matter.But once the transition to iOS and iPad is complete, they will drop them.
Or more likely, adapt some of them for that upcoming scenario.Apple taking a lead onto this emerging computer market is what Jobs wanted.
He had a prototype of the tablet/iOS more than ten years ago.They know what they are doing.
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[Christian Schumacher] “They know what they are doing.”
Huh. Interesting comment. They might just know what they are doing.
And do you think that PC makers are going to make PCs forever?
If a quad core MacBookPro (or perhaps a mac mini whenever they go quad core) and a Thunderbolt port can get you really close to what you need, why wouldn’t people use it? If you can get a breakout box that has PCIe and connects to your computer with Thunderbolt (say you want to stick two graphics cards in it to run Resolve) why wouldn’t people use it? MacBook Pros are cheaper than MacPros. They are quiet, efficient, portable, powerful and expandable.
Look here: https://barefeats.com/fcpx01.html
here:
https://www.macrumors.com/2011/09/07/magma-introduces-thunderbolt-pcie-expansion-box/
https://www.sonnettech.com/product/thunderbolt/ (CLICK ON “EXPANSION” TAB)3G-SDI, 444, capture available (soon) here:
https://www.aja.com/products/io/io-xt.phpI think you are writing things off a bit too soon. Traditional computers aren’y going anywhere, they are just getting smaller and more powerful. You seem to paint this picture in a very bad light. I think it’s pretty awesome.
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[Shane Ross] “Most professional bays have stereo outputs.
“Uh, for broadcast yes. But Stereo is actually a really POOR choice in most other work.
I haven’t delivered anything but MONO mixes for the past 20 years for professional use.
You learn that the first time somebody screws up and sums your soundtrack and you get snapped by nasty phase problems.
Dual mono rules.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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“PC users lost out on that one.”
Yup, along with Shake and Logic. I almost bought the former six months before the aqusition.
It was interesting to watch the recations… for the most part, Mac users loved it and thought it was a great opportunity for Wndows users to “switch”. I think most PC users switched to Sonar or Cubase out of protest.Shawn
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There is a detailed breakdown of all the FCPX audio effects in theApple Help Library.
Mark Dobson
Producer and Director
Alembic TV
http://www.alembic.tv -
[Jeremy Garchow] ” You seem to paint this picture in a very bad light.”
I think that ‘cos Apple is gonna prioritize their own gear in the future.
If then your camera is shooting some kind of MOV envelope it’ll be fine.
If not…Better have an iThing camera instead? That can’t be good.I may be writing things off a bit too soon, and I grant you that.
But I see a pattern developing here. And it may take a lot of time, indeed.Portability is great at Apple, hence their laptop line shining golden sparks.
In the next few years, I believe FCPX and Apple gear will do cool stuff, yes.
But how will this same portability logic hold for “pro-use” further in time?How are we gonna use an iPad for all situations is beyond me.
(Assuming that Apple eventually drops computers and focus only on iPads.) -
[Christian Schumacher] “How are we gonna use an iPad for all situations is beyond me.”
This is also projecting in to an unforeseen future, but theoretically, If it’s expandable and fast, how wouldn’t we? That’s why we use MacPros now, right? Expandability and speed. If I can have that in the palm of my hand, why do I need a MacPro?
Let’s not forget that thunderbolt is a DISPLAY protocol too. Of course, iPads would have to get intel processors at that point.
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“And do you think that PC makers are going to make PCs forever?”
Some just might, you’re talking about an industry, not a single company. Obviously, some if not most PC intergrators will continue to cater to consumers. But not all of them.
Shawn
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