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A depressing visit to the Apple Store
I stopped by to see the newly remodeled Apple Store in Emeryville yesterday and while the store looks beautiful and there was a line of customers (presumably waiting to get an iPhone 7), there wasn’t much for someone wanting a new Mac for editing. Out of about 25 tables, there was one 3′ by 8′ table with a 21 inch iMac, a 27 inch imac, a Mac Pro connected to a non working monitor and a mac mini. 27 inch iMac had FCPX and all of 8 GB of memory. There were lots of iPad, mac Books, watch bands etc on the other hand.
They say judge a person (company) by what the do, not what they say. Apple isn’t saying much about future Mac’s anyway and by the look of this store, desk top computers are hardly even a niche in corporate Apple.
As a long term mac user, I will hope for one more round of new hardware before “real” computers go the way of 5 1/4 floppies, dvd drives, FCP 7 etc.
Claude Lyneis
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36 Replies
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As a friend of mine likes to say, “Apple is a bling company now.”
Doug D
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In other news, your local Jiffy Lube probably isn’t the right place to get your Helicopter lubricated.
I’m teasing, of course.
I suspect the Apple Store plan-o-grams (or whatever Apple calls their flooring layouts) will change as products are refreshed and introduced. Right now, Watch 2 and Phone 7 get the prime table space cuz that’s what people want to touch in the stores.
Desktop computers and laptops will likely get more play when they’re “news.”
That’s how retail always works.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis] “Desktop computers and laptops will likely get more play when they’re “news.”
“
Hopefully this month 🙂 -
Bright side: less competition for those edit gigs.
Noah
FCPWORKS – FCPX Workflow
FCP Exchange – FCPX Workshops
XinTwo – FCPX Training -
So glad I unhitched from the bling wagon.
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How many pros buy their Apple products at an Apple Store versus online? My guess would be that they put in an Apple Store what people actually purchase at an Apple Store.
I always buy online because I always custom order, but even if I bought a stock MacPro I would still buy it online. Why waste my time driving to an Apple Store?
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I certainly agree that most macs are bought on line, if Apple continues to develop them, its all good. Still, I like to see for myself, what the 5 k or retina screen looks like. At some level the death of Moore’s law has altered the whole computer business. There is not much incentive to buy a new one. Apple is still convincing their customers to buy new iPhone every few years so that is where the money is being made.
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[James Culbertson] “How many pros buy their Apple products at an Apple Store versus online? My guess would be that they put in an Apple Store what people actually purchase at an Apple Store.”
Actually I know quite a few. The Apple Stores all have a business rep and you can set yourself up as a business account. Regardless of what’s on the floor, you can place a custom order through the business rep and often get a slight discount. The bigger the item, the greater the discount, though generally not more than 5% in my experience.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
this is typical of my BS rant, and it doesn’t mean anything really, but it’s Sunday evening.
You expect to go to the Apple store in the shopping mall, and expect to see AJA and Blackmagic cards, 8 bay RAID arrays, networking equipment, broadcast monitors, etc? Is a shopping mall. It’s a miracle that there is an Apple store in the shopping mall. They sell consumer toys. When you go to an Apple store, do you expect to ask the 25 year old genius “I am looking for the fastest possible renders with Adobe After Effects and Cinema 4D, and possibly Autodesk Smoke – what do you recommend” – are you kidding me. Do you think that even ONE employee in the ENTIRE store has any idea of what these applications are.And lets just say that they did. Let’s just say that MILLIONS of people knew how to use After Effects, Cinema 4D, Davinci Resolve and Autodesk Smoke. Do you think you would have the career that you have now ? Do you think that even the worst FCP-X editor on this forum doesn’t know more than EVERY “Apple Genius” in the Apple store ?
And if I am wrong – well, then we will all be unemployed very soon, and I don’t care how many awards you have.
Bob Zelin
Bob Zelin
Rescue 1, Inc.
bobzelin@icloud.com -
Bob:
The answer to most of your questions is no I don’t expect that. I was at the nearby Cineplex and just cruised through the Apple Store, something that used to be fun. Still it left me wondering if I was going to have to learn to edit on an iPhone or go to the dark side and use a Windows machine.
Hopefully, they will bring out an upgraded iMac, a new MacPro and a super duper version of FCPX. Then all my fear and loathing can return to worrying about the presidential election.
Claude
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