Avid’s Shailendra Mathur Joins Larry Jordan at NAB 2025

Shailendra Mathur, VP of Architecture & Technology at Avid, shares Avid’s many exciting announcements with Larry Jordan at NAB 2025. Shailendra speaks on the Wolftech acquisition for additional news publishing solutions, the partnership with CuttingRoom to provide web-based editing for fast turnaround workflows, the availability of Avid tools on AWS, APIs that will plug in other tools providers, and so much more!

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as “Google Youtube” uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Can’t see this video? Click here! If you are in Safari, hover over “Safari” in your menu, click “settings for creativecow.net” and toggle the “Auto-Play” to “Allow All Auto-Play”.

To see an index of all of Larry Jordan’s notable interviews, please visit Larry Jordan’s Interviews at the 2025 NAB Show-Las Vegas.

June 16, 2026Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive

Apple Immersive Video puts viewers at launch site to experience true scale …

June 12, 2026URSA Cine 12K LF Used to Create Visuals for STUTS’ K-Arena Concert

Organic visuals projected on a giant screen create a powerful chemical reaction in the …

Enjoying the news? Sign up for the Creative COW Newsletter!

Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

Enjoying the news? Sign up for the Creative COW Newsletter!

Sign up:

Responses