Avid brings agentic media production to IBC2026
After launching Avid Content Core at NAB 2026, Avid expands its media intelligence capabilities, connecting media across storage environments and giving agents the context to act inside…
Category: Avid
Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professionals – 50% off for COWs!
From the creators of WatchMyEdit come two new Mac applications designed to solve common post production workflow challenges: PrepMyMedia and ViewMyAttic. Built by assistant editor…
Avid powers faster workflows and next-generation immersive audio with latest Pro Tools release
Avid® today announced the release of Pro Tools® 2026.4, delivering powerful new capabilities that enhance immersive audio production, accelerate professional workflows, and expand creative possibilities for music…
Pro Sound Effects Launches the Industry’s First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026
Pro Sound Effects (PSE), the leading provider of professionally recorded sound effects for film, television, advertising, and technology today announced the launch of its native…
Winning in the new media economy: Avid showcases AI-powered, connected intelligence to unlock media value at NAB Show 2026
Avid® today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18–22, Las Vegas…
Avid marks year of audio advances and partner expansion with new Pro Tools release
Avid® today announced the release of Pro Tools® 2025.12, wrapping a year of new partnerships and feature advances across music creation and audio postproduction. The latest Pro…
Avid powers immersive audio and faster music creation with latest Pro Tools release
Avid® today announced the release of Pro Tools® 2025.10, a feature-rich update that delivers key advances in immersive music creation and workflow efficiency. Designed for music creators…
Avid powers data-driven future with Avid Content Core US debut at NAB Show New York
Avid® will make the US debut of its groundbreaking Avid Content Core™ at NAB Show New York 2025 (booth 547),taking place October 22–23. At the event, Avid will demonstrate the…
Avid unveils Avid Content Core – an industry-first unified content data platform for news and entertainment
Avid® today announced the introduction of Avid Content Core™, a groundbreaking content data platform that will redefine how media is created, managed, and monetized. The data-driven content platform,…
Avid unveils new AI and automation breakthroughs to accelerate storytelling at IBC2025
Avid® will unveil a range of pivotal ‘automate and accelerate’ innovations at IBC2025 in Amsterdam, September 12–15 (Booth 7.A11), deepening its AI capabilities and expanding its partner ecosystem to…