Avid-based broadcast environment with a man and woman watching the monitors

Avid Joins Roybal School of Film and Television Production Magnet

Media tech leader brings technologies and services to teach essential post production skills to underrepresented L.A. kids aspiring to creative vocations

Avid® (Nasdaq: AVID) is continuing its mission to help more people gain skills for successful careers in the entertainment industry as the first technology Founding Partner of the Roybal School of Film and Television Production Fund, which was established by George Clooney, Grant Heslov and Creative Artists Agency’s Bryan Lourd, to support The Roybal Film and Television Production Magnet, a specialized academy created to drive transformational change across the industry by building a more inclusive pipeline of historically underrepresented college- and career-ready students pursuing below-the-line careers in film and television. Announced today, Avid’s investment brings the comprehensive tools, curriculum and support to get Roybal’s high school students and teachers professionally certified in video and audio editing.

Pro Tools Sketch on iPad in the Studio

Students started exploring video storytelling in a new Post Production Lab sponsored by Avid at the Edward R. Roybal Learning Center.  The space is equipped with Media Composer® and Pro Tools® software and complete PC workstations. Over the next three years, 90 student editors will be able to learn and work simultaneously in the lab and earn industry-recognized Avid certifications by the end of each school year. Avid’s learning services team organizes deep curricular consultancy and training to ensure Roybal teacher readiness, while the company’s customer care organization provides installation and on-call support.

Avid Stream IO Interface

“Roybal is an engine for tangible progress in the local community that is pushing forward through an extremely motivated partnership with Hollywood’s leading professionals,” said Blanca Cruz, Principal of the Edward R. Roybal Learning Center. “With Avid’s support, our students now get hands-on experience with the technology of editing, and more visibility into college-level media arts education and the profession through the company’s global network. Together, we are constructing entirely unique pathways for L.A. families to travel toward rewarding careers in the arts.”

“We couldn’t be more excited to have Avid on board. They’re a huge part of post production in our industry and now will be a huge part of educating our underserved community,” said George Clooney, Roybal Advisory Board Member.  “This is a giant step.”

Stream IO Broadcast Studio

Avid’s CEO and President Jeff Rosica added, “Roybal strikes right at the heart of two glaring needs in the entertainment business. First, underserved people need more effective access to our industry. Second, we’ve got to close the widening skills gap in the essential professions below-the-line in broadcasting and filmmaking. It’s the perfect intersection where we can help students’ curiosity catch fire and start to pursue a creative calling— and I strongly encourage the global media technology community to pitch in.”


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“Personally, I’m thrilled for the kids now that Avid has come on board to enrich Roybal’s post production learning track,” said film editor and Roybal Industry Council Member Joi McMillon, ACE. “The majority of editors who do what I do, work every day with Avid’s tools. Knowing how to handle that technology is the bridge from dreaming about making stories for the big screen, to being called upon to help bring them to life.”

Avid’s Stream IO in Remote Environment

Based in downtown Los Angeles, the Roybal Magnet was established in 2021 in partnership with Los Angeles Unified. In addition to Clooney, Heslov, and Lourd, Roybal Advisory Board members include Don Cheadle, Kerry Washington, Mindy Kaling, Eva Longoria, Ambassador Nicole Avant, Working Title Films founders Tim Bevan and Eric Fellner, and Jim Gianopulos, as well as Paul Buccieri, President & Chairman A+E Networks Group; Jennifer Salke, Head of Amazon Studios; Rob Wade, Chief Executive Officer, FOX Entertainment; Mike Miller, Vice President, IATSE; Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal;
and Marva Smalls, Executive Vice President, Global Head of Inclusion at Paramount and Executive Vice President, Public Affairs, Nickelodeon; to help expand access and accelerate the progress of diversity and inclusion in below-the-line professions, where BIPOC people occupy only five percent of jobs. Avid joins other founding-level corporate partners from Hollywood in support of Roybal’s mission, including Amazon Studios, Disney, Fox Corporation, THE HISTORY® Channel/A&E Networks®, NBCUniversal/Telemundo Enterprises, Paramount, and Warner Bros. Discovery.

Avid’s PhraseFind Whole MC UI

Avid for Creative Community Growth

According to the U.S. Bureau of Labor Statistics, employment of film and video editors will grow 12 percent between 2021 to 2031, much faster than the average for all occupations. In addition to collaborating with the Roybal fund, Avid runs several initiatives in partnership with its customers to enable more people to enter media production professions. Among these are the Media Composer for Students program, bringing the full-powered editing software to all college/post-secondary students for free; the Avid Learning Collective which gifts tools, training and certification to not-for-profit educational organizations; and the global Avid Community Association, where over 40,000 people at all levels of experience, including students, collaborate on shaping the future of media.


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