Amber Grace Johnson director at AKKURAT

AKKURAT Studios Signs Amber Grace Johnson to Director Roster for Germany

Object & Animal and AKKURAT Studios partner with talent on global work for Hyundai

London & Los Angeles-based creative company Object & Animal and Berlin-based creative label AKKURAT Studios have announced American director Amber Grace Johnson has joined AKKURAT for exclusive representation in Germany. The announcement is made jointly by Object & Animal UK & US heads Dominic Thomas, Morgan Clement, James Cunningham and Justin Benoliel, and AKKURAT Studios heads Rocco Kopecny, Andreas Roth, and Dagmar Garber.  

The news comes on the back of both companies’ recent co-production of a global campaign for Hyundai’s IONIQ with Jung von Matt NECKAR agency directed by Johnson, as well as music video projects.

“We see AKKURAT as a distinctly forward-thinking production company with a passion and respect for the craft of filmmaking,” says Morgan Clement, EP and Co-Founder of Object & Animal.  “With a director like Amber who has achieved so much in such a short space of time, having her work with EPs and producers who share the same values and passions as Object & Animal, AKKURAT Studios felt like the perfect fit and we’re thrilled for how they develop her in the German market.”

Known for her eye-catching work spanning commercial, editorial, and branded projects for clients like Prada, Dior Homme, Jorja Smith, J.Cole, Nike, and Rihanna’s Fenty, Amber Grace Johnson – also known as AGJ – has quickly become one of the hottest young talents of 2020. This year alone, she has racked up a list of accolades including being named one of Ad Age A-List & Creativity Awards’ 2020 Directors to Watch, receiving an AICP 2020 Best New Director nod, and becoming a four-time 2020 Young Director Awards nominee. Last year, she helmed one of her most awarded and recognizable works to date, a PSA with Wieden+Kennedy Portland for the launch of director Alma Har’el’s new venture FREE THE WORK. Leading viewers on a 200-year journey urging people to take more notice at the often-overlooked female creative voices in the world, the film premiered at Cannes Lions and garnered national and international press coverage and attention from awarding bodies including the AICP, Shots Creative, 1.4, and YDA.  

“I’m thrilled to now be on AKKURAT’s roster for the German market and look forward to creating many more projects together,” states director Amber Grace Johnson. “Having the trust and support from AKKURAT on this Hyundai production along with the feeling of family made me –– without question –– want to sign with them even more.” 

Adds Johnson, “I couldn’t imagine a better experience for my first car commercial. Against all odds –– AKKURAT and Object & Animal managed to pull off my favorite film to date, fully visualizing our ideas for the project, all the while having a hell of a time. I am very proud of what we’ve accomplished given such wild circumstances.”

The two creative houses are keen to further exploring their working relationship and creating more unique projects together. Both companies share ethos in developing career strategies for young, rising creative talents and in fostering them globally.

AKKURAT Studios partner and creative director Andreas Roth shares, “We’re really excited to have Amber join our roster for the German territory. We’ve always felt a deep creative connection with Object & Animal’s brand as well as our brand values and visions. In addition to being friends and colleagues we admire, they are collaborators we would like to grow along with for the future.”

“It was such a pleasure to partner with Object & Animal on this global campaign for Hyundai and have a director as talented, fresh, and bold as Amber shoot this project,” adds AKKURAT partner and managing director Rocco Kopecny. “Both our companies share a fond, mutual respect for one another and believe in the power of supporting each other and the talent. We look very forward to developing this relationship, collaborating on more work together, giving birth to impossible projects, and nurturing emerging talent into global directors.”

AGJ is the first and only director from the Object & Animal roster to sign with AKKURAT Studios solely for the German market. In addition to AGJ, both studios are currently collaborating on a project for young Berlin filmmaker, Francisco Sendino.  Sendino, who has just completed Smirnoff work for 72&Sunny NYC and has been represented by AKKURAT in Germany since its inception, recently joined Object & Animal for UK and US representation.


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