Adobe Premiere Pro’s Text-Based Editing wins HPA Award for Engineering Excellence

This week, the Hollywood Professional Association (HPA) Awards Committee announced winners and honorees for the 2023 HPA Award for Engineering Excellence, which recognizes outstanding technical and creative ingenuity in media, content, production, finishing, distribution, and archive. The HPA Awards have long been the champion of groundbreaking technologies and inspiring creativity, and we’re incredibly proud to share that Adobe will be honored with the HPA Award for Engineering Excellence for the AI-powered Text-Based Editing feature in Premiere Pro.

In April, we unveiled Text-Based Editing in Premiere Pro — a revolutionary new AI-powered technology that makes editing video as simple as copying and pasting text. Text-Based Editing analyzes and transcribes clips allowing you to search for words or phrases. Then you simply cut sentences and rearrange dialogue in the transcript window while the rough cut automatically takes shape in the timeline. Text-based editing eliminates the need to watch hours of footage just to find the right sound bites, freeing you to focus on creative storytelling.

Text-based editing is just one example of our commitment to helping editors work smarter and faster. Editors are now expected to color, mix sound, and add titles and effects — on short deadlines. Premiere Pro allows you to spend less time on tedious, time-consuming tasks and more time editing.

To the HPA awards committee: we want to express our deepest gratitude for this incredible honor. And to all the creatives who continue to choose Adobe tools to power their work: thank you for trusting us to help tell your stories. We’re honored by your recognition and we can’t wait to show you what’s next.

Adobe Creative Cloud empowers storytellers to push the boundaries of their creativity. From the Oscar-winning Everything Everywhere All at Once and Emmy-nominated powerhouse shows like FX’s The Bear and Saturday Night Live, to box-office hits like Top Gun: Maverick, Adobe’s family of video applications are amongst the entertainment industry’s most trusted tools.

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