• Broadcasting

  Proper disclaimer for TV commercial “free drawing”

  Posted by Rich Sigerist on February 4, 2013 at 6:09 am

  Hi Folks,
  Not sure if this is the right forum but here goes…
  I’m creating a TV commercial for a client who is offering an in-store monthly drawing for a prize. Can anyone chime in and let me know if there’s a blanket disclaimer I should use? It’s for a mattress store and he’s giving away a set of high-end pillows. I don’t know how important this is but in this litigious world we live in it might be wise.
  Thanks,
  Rich

  Rich Sigerist
  RSVP Creative
  Ventura, CA

  Rich Sigerist replied 13 years, 5 months ago 2 Members · 2 Replies
• 2 Replies

• 

  Tom Matthies

  February 12, 2013 at 12:43 am

  If the customer is required to do something specific to get the pillows, make sure and mention that in the disclaimer. Is there a time limit or a numerical limit to the giveaways? Is there a certain $$$ value that needs to be met? A certain model number? Be specific. You can always add the universal “See dealer for details” at the end of the disclaimer. When in doubt, consult an attorney

  E=MC2+/-2db
• 

  Rich Sigerist

  February 12, 2013 at 1:16 am

  Thanks Tom.
  Much appreciated.
  -Rich

  Rich Sigerist
  RSVP Creative
  Ventura, CA

Reply to this Discussion! Login or Sign Up