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Apple has bought PROXIMITY !!!
Wow.. First Final Touch, now Proximity. Looks like they are getting VERY serious about video these days. VERY GOOD NEWS INDEED
https://www.proximitygroup.com/
Anders
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34 Replies
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care to tell us what they are all about?
the proximity site is down…or just overwhelmed with traffic
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They make video asset management software. There is some info at macrumors.com
-t
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Very interesting. Avid made a big splash at NAB last year with their new asset management system Interplay. It seems Apple is getting serious about going head to head with the larger enterprise type solution than in the past. XSan was a start, now Artbox from Proximity. I really like the direction the FCP environment is moving.
Michael Alberts
Ambidextrous Productions, Inc. -
[Michael Alberts] ” really like the direction the FCP environment is moving.”
Yeah, I just hope the price doesn’t edge out the smaller shops. I’m all for progress and tight integration, but FCPs relative low cost has been able to keep me in business profitably.
Jeremy
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[JeremyG] “Yeah, I just hope the price doesn’t edge out the smaller shops. I’m all for progress and tight integration, but FCPs relative low cost has been able to keep me in business profitably.”
You’re seeing a natural maturation of the product. Apple looks like they are going to position a higher end version of the product to go after the higher end Avid users. Much like Final Cut Express is a stripped down version of Pro, it looks like there will be another level of Final Cut that will be above “Pro.”
I don’t think the Pro level will lose any features it retains at this point and will probably continue to improve as we move forward. What you will most likely see is a more stout and more costly version of Final Cut that will appease the more “high end” users who are accustomed to $100,000+ edit workstations built around the Avid platform.
Walter Biscardi, Jr.
https://www.biscardicreative.com
HD Editorial & Animation for Food Network’s “Good Eats”
HD Editorial for “Assignment Earth”“I reject your reality and substitute my own!” – Adam Savage, Mythbusters
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It’s going to be a long wait for NAB!
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Would be nice to see turnkey hardware solutions too – like an Avid Adreneline – that’s 100% certified to work with a high-end FCP solution.
Of course, part of FCP’s draw is how open it is to a wide array of hardware. But it’d be nice to have a rock solid system that was certified from the ground up.
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[walter biscardi] “What you will most likely see is a more stout and more costly version of Final Cut that will appease the more “high end” users who are accustomed to $100,000+ edit workstations built around the Avid platform.”
I hear you, but why then wouldn’t one buy an Avid?
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Oh come on Walter, you are normally the first person that smacks down speculation!
Peter
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They will probably offer a $100,000 system for $10,000 to draw some of the higher end Avid guys.
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