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Just Business…
I woke up to an in-box was full of comments from friends in the UK about this…
https://www.express.co.uk/life-style/science-technology/762119/Adobe-Creative-Cloud-price-rise-anger-UK-subscription-deals-soarThen saw this…
https://www.apple.com/us-hed/shop/product/BMGE2Z/A/pro-apps-bundle-for-education
Regardless of whether this is all sheer coincidence and the order of how it hit my in-box is linked only to randomness, if you know a student, that Apple Education Bundle Deal is AMAZING.
FWIW.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
51 Replies
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Stunning deal. Aggressive move by Apple – adobe blaming currency and Brexit as a reason to hike costs for students is a bad idea…!
Co-owner at Pollen Studio
http://www.pollenstudio.co.uk -
And Apple has more money than a lot of countries, so they can afford to give discounts…and really not have people pay at all for any update, ever.
Funny thing, they taught FCX at my daughter’s school, in her drama class where they also taught film, but she found it too odd to deal with. I got her Adobe Premiere at the student rate and she loves that. Might be because she learned to edit by watching me after school…
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
The Apple bundle is a great deal and once again, Adobe just keeps copying Apple. ????
Apple raises prices on hardware (Sept, 2016):
“Brexit bites: Apple raises European prices to reflect fall in value of the pound & Euro”
https://9to5mac.com/2016/09/08/apple-uk-price-rises-brexit/Apple raises prices on software (Jan, 2017):
“Apple increases App Store prices by 25% following Brexit vote”
https://www.theguardian.com/technology/2017/jan/17/apple-ios-mac-app-store-prices-rise-25-per-cent-following-brexit -
Well, one could also argue that for most instances where Apple raises a software price for one transaction – Adobe does it for 12 transactions a year – forever.
(Insert your favorite wink ???? emoji here)
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Shane Ross] “I got her Adobe Premiere at the student rate “
Call social services! 😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
It’s really and apples and oranges comparison.
A small percentage of App Store sales are Apple products. Apple has to pay the software developers on the App Store. It’s not exactly fair to require them to take a pay hit because of declining currency value. They may even be contractally obligated to do so. Adobe can choose to raise or not raise prices on it’s own software, irregardless of currency changes.
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Brett Sherman
One Man Band (If it\’s video related I\’ll do it!)
I work for an institution that probably does not want to be associated with my babblings here. -
Getting FCPX into film school is an uphill battle. The staff at our local film school all went PP after FC7 was abandoned and there is almost revulsion at the idea of X. As an off and on student, who uses FCPX, there it makes joining film projects more challenging. Of course their goal is to help students work in the Bay Area film community and there is little demand for FCPX skills. FCPX works well for me a individual film maker, but then I am not looking for a job.
Still Apple’s package should be attractive to some students.
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[Claude Lyneis] ” The staff at our local film school all went PP after FC7 was abandoned and there is almost revulsion at the idea of X. “
Faculty needs to do whats best for the visual storytelling, not their own hide in their own bias. I think if the faculty at your school gave each software equal play there might be a difference, but I see too much fear in “new things” in academia. I teach the other way around and sent every student this offer from Apple. I want to give my students the best tools to tell a story and not care what the Coen brothers or anyone else cuts on. And this is something I told our Adobe reps as well; until their products can be better for my students telling visual stories, there is no need for me change how and what I teach. Just my humble opinion, of course.
sw
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “Faculty needs to do whats best for the visual storytelling, not their own hide in their own bias.”
No offense meant, but doesn’t your post also show your bias for X over Premiere Pro? The faculty might simply want their students to have software skills that are marketable in the outside world. Plus, the school probably already has to teach Photoshop and After Effects, so it’s likely there’s a Creative Cloud enterprise contract in place.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “No offense meant, but doesn’t your post also show your bias for X over Premiere Pro? “
No offense taken. And my perceived bias is based on my experience with both products and who my students are. I am there to teach my students the craft of visual storytelling. Concept through post. In my mind, X is a superior product for editorial and that is what I teach them. So if that is a bias, then yes, I am biased.
We have the cloud on all the computers and if some want to use Premiere, they can (and PS, AE ,etc), but based on my experience, both in academia (9 years) and post (33 years) X is the better tool for my students. Now, if I were teaching kids that will go out and work in TV news or some other broadcast post gigs, I might, might, teach something different. I think it’s the duty of faculty to go outside their comfort zone to see if there are things that will be better for students in the future. X was certainly outside my comfort zone 6 years ago, which is why I kept teaching Legacy for over two years. Now I feel it’s the superior product for my students and what they are doing now and going forward. Your mileage and students may vary! ☺
Oh, and trust me, the Adobe reps who come and visit have heard my opinion on this very clearly (not that it matters alot!).
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter
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