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Hamburg ProMedia FCPX products “temporarily unavailable”
Hamburg ProMedia FCPX products “temporarily unavailable”
https://hamburgpromedia.com/products/product-not-available.phpRumors are that product line has been acquired.
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22 Replies
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[Craig Seeman] “Rumors are that product line has been acquired.”
By what entity?
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[Jeremy Garchow] “By what entity?”
Not sure yet but “temporarily unavailable” wording changed to
“We appreciate your interest, but we are no longer able to offer solutions for Final Cut Pro.”So something is up and seems to be in the process of changing. I don’t think this sounds like it’s simply been discontinued. I’ll keep digging.
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It seems a few people are retweeting a rumor that speculates Apple bought it.
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Really? I hope so. Their products are fantastic.
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This, coupled with the Sapphire Edge situation, makes one wonder whether others will drop their FCP X products, too. The X market is large, but generally it’s a market of individuals not enterprises. This makes it tough for plug-ins and add-ons that cost close to or more than the host. I suspect you’ll see other effects developers drop support and I wouldn’t be surprised for some of the utilities to go, as well. For instance, I wonder how the sales have gone for X2Pro? That’s a pretty specialized tool, as well. These tools make sense in larger facilities, but I doubt many individuals buy them.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I think that’s a pretty big stretch from two potentially unrelated announcements. Sapphire Edge wasn’t exclusively a FCPX plugin, so I don’t think it’s EOL’ing means anything about the health of FCPX plug-ins.
Any FCP X editor who has to pass off sound to ProTools owns X2Pro. I think that means a lot of people, myself included.
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[Marcus Moore] “Sapphire Edge wasn’t exclusively a FCPX plugin, so I don’t think it’s EOL’ing means anything about the health of FCPX plug-ins.”
It also didn’t support CC, so there’s that. Based on the price, I’m not sure why anyone who could afford it or needed it wouldn’t just get the full version 7.
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
[Marcus Moore] “so I don’t think it’s EOL’ing means anything about the health of FCPX plug-ins.”
My point is that the market of FCP X users, who will actually pay more than $20 or $50 for a few single-purpose plug-ins, is probably more limited than many developers had hoped, based on previous FCP 7 experience. I’m speculating, of course, but I would imagine some are rethinking their R&D investment.
[Marcus Moore] “Any FCP X editor who has to pass off sound to ProTools owns X2Pro”
Actually, based on the sense I get from the “destroying” thread, I rather think that editors using FCP X – and sending files to a Pro Tool mixer – is an extremely limited subset of overall FCP X users.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I think overall I’ve found “newer” editors reluctant to purchase plugins, regardless of platform. Only once you’ve been working for a while and realize the value of your time do you realize how little spending tens or hundreds of dollars on something that will save you hours of your time. That was certainly my rational when I plunked down $800 for RX3 Advanced.
Regardless, I’m not sure you’re supposition is correct – I see more support for FCPX since NAB, not less. Red Giant Universe and Primatte, MochaPro, Tangent FX, all the high end tools from Intelligent Assistance, LUT utilities from Colour Grading Central, iZotrope… and those are just recent ones off the top of my head.
I don’t think the overall FCP X market is as mature as the final years of the Legacy market, certainly. But It seems to be a healthy one, and one that’s growing, not shrinking.
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[Oliver Peters] “My point is that the market of FCP X users, who will actually pay more than $20 or $50 for a few single-purpose plug-ins, is probably more limited than many developers had hoped”
RedGiant has what might be a reasonable business model with $10/mo $99/yr $399/lifetime model.
FXFactory (interesting note that NoiseIndustries now redirects) is $399 and/or a bunch of third party plugins.
CoreMelt is $199 and/or a bunch of additional plugins.Of course we have no idea how well any of the above are doing but Sapphire Edge at $199 was in a similar range. I suspect the failure of FXCentral though meant there wasn’t a significant growing revenue stream. This is especially so since SEdge didn’t support Adobe CC (OTOH Sapphire does).
I wouldn’t be surprised if BorisFX dropped BCC support for FCPX which is still on version 8 while 9 has been out for some time for other products.
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