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What CAN it be used for?
Right now, I’m thinking at the same time as I’m writing. So this could be nothing more than waste of bandwidth. Just to warn you.
FCP X now seemes to be a bit more viable (to say the least). Some things still keeps us from using it in our edit bays though. Basically the timeline operation, the (for now) undead way it plays with other apps (apart from SOME of the integrations with Motion, which is brilliant) and the limitations in working in a shared environment is my concerns at the moment for letting it be THE editing platform for us. Today we are totally in FCP Legacy Land. Apart from audio finishing, which is done in ProTools.
But what it does well, it does REALLY well.
We work basically with a lot of corporate productions, where everything is confined to a certain style manual/guide. Motions ability to create and use flexible title templates would make life SO much easier for us. Most of the stuff confined to said manuals are for web delivery, which also is a field of expertise for FCPX.
Although- we still have to use tape. Both for ingest and delivery at times. We still make productions for traditional broadcast. Those are seldom confined to the style guides mentioned earlier, but are delivered with built to purpose titles (often in After Effect) or with no titles at all.
So this is how I figure (right now) how things should be for us, when it’s time to emigrate from FCP Legacy Land. Most likely during summer.
When we decide to move to another NLE for general editing, it will most likely NOT be to FCPX. More likely to Avid or PP (I’m at the moment leaning towards the former). But when the edits done in that NLE are locked down, the stuff going for style manual type of titles (and web delivery) goes for finishing in FCPX. That way we really don’t have to bother much with the timeline (with bogged down long form and all), we get the functionality of FCPX in wich it excels, and we get good quality lay off to tape (which should be done primarily in Avid/PP/Whatever).
The price point says it’s ok. A great titling tool for USD400 is fair. For that price we also get a decent chroma keyer, a multicam editor and stuff. Who knows, some day one of the NLEs might be the all in one.
Which are the pitfalls? Am I missing something? Am I just plain stupid?
Erik Lundberg
Technical Director, Media Technology, University of Gothenburg, Sweden