What CAN it be used for?

[Marvin Holdman]

No, I did mean 11. If Apple continues on there present course, it’s going to be about then that a stable, feature rich application will be considered again, for a great many of us.

Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv

[Marvin Holdman]

Erik Lundberg – “It won’t get there if nobody uses it.”

While I understand the sentiment, I would have to disagree. by all appearances, Apple will continue it’s slow growth with this product even though sales must be leveling off by now. Pretty clear given this release that they know they have a ways to go before they get back the market share that was just lost. For many facilities and business’s, the release of FCPX has been a nightmare. As such, many will not consider the program again for quite some time (thus my comment on version 11). I too hope they can one day regain their stature as an eminent NLE, but much as they told their existing market “you are on your own now” they will have to be on their own while they bring back this product to relevance. If they were soley dependent on this application to keep the company alive, I would agree with you, but this is a small, small part of their picture and they have the means to continue development regardless of sales. I think their history with FCS is enough to justify FCPX’s continued development and am happy to see them doing it, but it certainly doesn’t depend on the professional market anymore.

I’m certain there are those who would say FCPX opens a whole new market segment, but I would have to wonder just how big that will be in the end. After all, no matter how good the software, the craft of video always takes time. While many more may be able to afford the $300 ticket to ride this new train, most will not have the time to do it and that is what will define success in the new and broader market.

Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv

[Bret Williams]

So, about 6 years? That would be my prediction for version 11. But I tell ya, it’s starting to turn into a powerful app. Great logging, fast, good keyer and audio fx. Just a really horrible editing interface. IMO of course. I can handle everything else, but that interface with the storyline, magnetic and lack of tracks was a big fail I think. Actually, I think much of it was designed with the idea of the iPad version in mind .

[Erik Lundberg]

[Marvin Holdman] “If they were soley dependent on this application to keep the company alive, I would agree with you, but this is a small, small part of their picture and they have the means to continue development regardless of sales.”

Or they wont. I agree they have the means. But you don’t get to earn more money than anybody else by working on stuff nobody uses. I don’t think thats the SOP for apple. If there’s no benifit (or expected benifit) to the stock holders for developing, if they don’t feel the demand, if nobody cared enough to use it, write wish lists for the next product update? If all they met was (nearly) no sales and silence from the target market segment (very unlikely, I know), would they hesitate? I hardly think so.

And- If we didn’t use it, REALLY used it, under real conditions, if all this software got tested in was in lab, would you really trust the development team to make it into a state of the art NLE? I’m not sure.

Erik Lundberg

Technical Director, Media Technology, University of Gothenburg, Sweden

[Alban Egger]

[Richard Herd] “I spent a lot of time reading the manual, just to wrap my head around “events” and then bit of time to actually do it. There was a bit of swearing involved. “

Well, I ALWAYS started new NLEs with some sort of a real-life project and not “playing around”. At the same time I suggest one does “play around” for a week first anyway. But by playing around I mean first of all watch tutorials or better get someone who knows the software to show you the basics. And then try to re-do a project you recently did. Just see the different approaches, because whenever you switch it will need a step back and look from outside the box.

And sometimes you might come to the conclusion that it isn´t for you anyway.

[Misha Aranyshev]

You mean in FCP7? Select the FX you want to copy in the Viewer>Effects tab of one clip and paste in the Viewer>Effects tab of another clip.