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New Avid 2008 products introduced
Avid just announced the new products for 2008. There are two new hardware boxes. One based on the Mojo and the higher end one based on the Nitris.
The Nitris based device is crazy fast. It can run 8 streams of HD with effects but the throughput depends on the HD file format. For example, HDV needs more processing power than some other formats. I think they said the new box bandwidth is 10 times that of Firewire (don’t quote me on that).
http://www.HDhead.com
HD and D-cinema Consultant -
15 Replies
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The new boxes are PCI based at last. The pricing is finally right. Now we just need to actually get some of these boxes out in the hands of good testers and see what happens.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
It is not the new box that is running all these add’l streams – it is Avid’s re-writing of their software to take full advantage of the latest CPU’s and nVidia graphics cards.
So it is a combo of all 3 on a new “approved” machine that will give you the huge leap in performance.
It all looked pretty cool – we’ll see when they ship in June.
Lance Bachelder
Southern California -
That would be the first round of purchasers, right?
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[grinner hester] “That would be the first round of purchasers, right? “
Isn’t that usually the case? The problem is that the beta pools rarely include people that honestly hit all of our workflows.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
That’s correct about the rewriting of the software. My understanding is that the hardware still plays integral part in achieving much of the real time performance. Otherwise MC software only would be just as good as MC on Nitris DX. Or maybe it is just as good?
http://www.HDhead.com
HD and D-cinema Consultant -
I have always felt a company like Avid should have an editor on staff.
I mean, If I were a brick-maker, I’d prolly consult with a brick-layer from time to time. Maybe even many of them. -
Where’s the press release talking about all this?
Igor’s link is to a blog. And I don’t see it on AVID’s site. -
It’s getting closer to an actual MC, it sounds like.
As is, it’s just XpressPro with animatte.
At least when it gets more hardware based (like it was before the big downgrade) it won’t be such a sluggy ram-hoggin pisser-offer.
ironicly, it won’t be much of a selling point because every kid in the nation will have a media composer in their bedroom right next to the Xbox.
We’ll have to start boasting a whole new buzzword to get agency work. That buzzword is no longer Avid. this is what thay happily handed away. -
the new systems are connected via a PCI card. This frees them from the firewire slowdown.
The only question is can you justify paying the higher price for the workflow savings over FCP.
And no, Avid products will never be the same price as FCP. Do they add value in your world?
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
[Terence Curren] “And no, Avid products will never be the same price as FCP”
what? I thought the whole “New Thinking” was cheaper, not better. If not competing with FCP, price pint-wise, I totally don’t see the reasoning in killing the clout of the brand.
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