Sony Alpha Universe “Prime Day” Sale

In parallel with Amazon’s Prime Day, Sony has announced ​sales on various Alpha camera items. These sales run through 12:59 pm EDT on 7/17.

These sale prices will be available at the major channels—photo retailers, Amazon, and Sony’s Direct To Consumer site.

Some Of This Week’s Special Deals

• $500 off the Sony Alpha 7R IV

• $600 off the Sony Alpha 7R III


• $200 off the Sony Alpha 7 III


• $600 off the Sony Alpha 7 II


• $300 off the Sony 24-70mm f/2.8 G Master


• $300 off the Sony 24-105 f/4 G


• $100 off the Sony 100-400mm f/4.5-5.6 G Master


• $100 off the Sony 50mm f/1.2 G Master


• $100 off the Sony 35mm f/1.4 G Master


• $100 off the Sony 24mm f/1.4 G Master

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