New Alpha 7S III Firmware Update Includes S-Cinetone

Sony Electronics Inc. today announced a new firmware update for the Alpha 7S III (Version 2.00) that allows users to utilize S-Cinetone, which is inspired by the color science used in Sony’s flagship VENICE cinema camera.

S-Cinetone delivers natural mid-tones, plus soft colors and gorgeous highlights that are essential to create a cinematic look. The new firmware also includes an update on Active Mode with 5-axis optical in-body stabilization.

The new firmware is available to download for free HERE.

Exclusive stories and exciting new content shot with Sony’s imaging products can be found at, a site created to educate and inspire all fans and customers of Sony α – Alpha.


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