Tony West
Forum Replies Created
-
[Oliver Peters] “I see you want to argue for its own sake.”
No I wasn’t. I was disagreeing with you the same as others on here have, and I have the same right as them to do that.
But Peace out is fine.
-
[Oliver Peters] “may be “
We don’t know, if that’s true it’s a problem not a good thing.
[Oliver Peters] “I do think you are completely missing the point of these videos.”
I don’t know that at all. You are giving YOUR OPINION of what their goal is, and even if that were the case and I don’t know that it is, it wouldn’t be my goal. You and I disagree on what the goal should be.
[Oliver Peters] “Getting bogged down in a discussion of why X wasn’t used would have been counter-productive. “
This is YOUR post Oliver. You didn’t post about how this ad made you feel good. You made a post about apple using their competitors product in their ad. The fact that you did that blows up your own argument imho. They can’t be happy about a thread like this, and if they are the need more help then I thought.
[Oliver Peters] “Are you seriously saying you would be willing to lie to help promote the product ?! Really?
“Dude, I wouldn’t be lying because I would have actually made sure that my product was used in my own ad campaign. I would have been telling the truth. Seriously!
-
[Oliver Peters] “While that might work in theory, it doesn’t happen in practice. “
This is the problem right here, I’m not speaking from “theory” I’m speaking from “practice” in my years of working for large corporations. In the world that I work in, it happens exactly that way. In my practice the corporations have all the power, not the person trying to work for them. I don’t care how talented you are, you are replaceable to the corp. So when they have said something on jobs I work on you do it, because you know very well if you don’t they will have someone who will in your place.
To be honest ” It may well be” , “and possibly”, “But it’s quite possible ” those are what I would call theories. You don’t really “know” what happened in this case and I don’t either. I’m simply saying I would have done what every other company I have worked for in the biz has done. Push my product.
[Oliver Peters] “Apple commercials were cut on FCP “legacy” well after FCPX was in full swing.
“Yes, and that’s silly and wouldn’t happen under my watch. It would be different if you had a product that couldn’t handle the job, and if you did you shouldn’t be making it. If you aren’t going to push your own product who will?
When you said the apple person wouldn’t tell you what they cut that other spot on that’s a problem. If you are embarrassed to say, that should be a clue you shouldn’t be doing what you are doing. If they were proud of it then they should have just answered the question. I wouldn’t have been in that spot. I would have said, ” X of course” and would have given you an odd look for even asking that question : )
-
[greg janza] “That kind of mandate is ridiculous.”
What’s ridiculous, is having your competitors product in your promotion and thinking that’s OK. Would you go ahead have a bunch of HP computers in there also, if that’s what they were working on?
[greg janza] ” the primary goal is to create a memorable spot that resonates with the mass audience”
No. The primary goal is to market the company’s products and do that by making a memorable spot. A bonus would be to not embarrass the company while doing it. It’s not all that hard. Companies make request like that all the time (as they should).
“Would you mind not getting shots of Ford Plaza while we are doing the Toyota promo?”
Ah….OK. Somebody actually has to be told that?
If they would have said, I’d like you to cut this on X if that’s possible I’m sure they would have said OK, because they want that work (even if they had to call somebody to assist).
-
I’m sure it was just an oversight on their part. I’m never surprised when I see blown marketing these days. I see it all the time at the highest levels. No way I would have had a competitor’s product in my spot. All the work was in the animation. Could have been cut on X and if I was in charge it would have been. Along with new Macs in the shot. Then again, I spent years shooting for AB. You knew better than to have a Coors can in your shot.
-
Beautiful story and animation.
Marketing department should have dropped off some free iMac Pro’s since they are all rocking Macs anyway.
-
[Bob Zelin] “Anyone that liked AVID was an idiot “
I’m sure you were around folks that felt that way, but everyone I knew thought when we saw AVID, it meant an end to the way we did things at some point. It represented the future. We all used to say, (as we sat in our large online room) “it’s all gonna be in a laptop some day”. We always looked at things as potential. “It might not be there right now, but it will be in the future”. Sound familiar? That’s the same way I felt about X. My only resentment toward AVID was that everything that I had worked so hard to learn in that big room was going to be of no use. That was a bummer but it was what it was. X was much the same, as you had to toss out much of what you knew and start over.
[Bob Zelin] ” anyone who liked FCP was an idiot.”
I have written about this before. Inside the club and outside the club. Film and television for years was an exclusive club. You had to have money or a family connection to get in and or go to college. This kept a lot of people out. I was fortunate enough to get in when many couldn’t. I still remember the jaws hitting the floor when clients saw a black man sitting in the editor’s chair for the first time. I bring that up to say that I feel like most people who may have thought that FCP was dumb, were those that were already “in the club”. Folks that wanted in didn’t see it that way.
I was in a unique situation because I was “in” but because I was African American I have always identified with people on ” the outside”.
Folks trying to get in didn’t have the luxury of nitpicking software. They wanted in.[Bob Zelin] “film cinematographers, who all felt that RED and 4K was crap, and nothing could replace film.”
The first time I ever heard of RED it was from a guy who was excited about it’s potential. It hadn’t been made yet, just a rumor. Many doubted that it could be made but his excitement was not only for what it could do but what it could do at that price. For folks that had spent a great deal more money on a camera with less resolution of course there was apprehension. The guy that was excited about it didn’t have a big money camera, so again………..in or out.
I feel the same way about decisions on politics or production. I’m always interested in getting to the WHY they made their decisions.
I always like to go deeper.
-
Name aside, the forum has lost steam as to be expected. It’s like a great television series, no matter how good it is, it can only go so far.
The passion that fueled the forum was born out of the early anger and frustration and that’s not something that is sustainable over the long term. Many of the posters have moved on.
I found it a pleasant distraction from the craziness in the news and enjoyed reading some of the post.
It was lightning in a bottle for the Cow and unique for that stretch.
I don’t expect to see it again anytime soon. No matter the name.
“You gotta keep the devil way down in the hole”
-
[Shane Ross] ” I will hazard that most of the users of FCP-X aren’t professional editors, but hobbyists, or even those who are content creators for things that do make money, but they themselves aren’t only editors, but have multiple hats.”
I think that mostly has to do with changes in the market place. In my opinion you need to “have multiple hats” to stay marketable out here these days.
I think many people on here are as old as me and know how things were in this biz back in the day.
Clients came to the production houses for 3 main things 1. shooting 2. editing 3. writing
They needed shooting because cameras were expensive and so was editing. I can still remember the first time I was working for a production house and a producer broke out his laptop and adaptors and wanted the footage brought in on the spot after the shoot.
He said he was going to cut it “himself” on this program called FCP. I saw the writing on the wall right then and there. Many people were not going to need the production house for editing in the future. I wasn’t going to lock myself into one job in this industry.
Soon camera prices dropped also and many didn’t need the production house for anything.
People I remember cutting in FCP early in those days weren’t folks who didn’t know what they were doing. They were people who had been working for years in the biz that saw a way to cut cost. That’s it.
Not needing “external monitoring for example. ” to me is a result of people not having the client in a big room so they can watch. People just cut in a small room on their own these days. Even on feature films. It’s been years since someone sat next to me.
Apple put people in their homes to cut with FCP a long time ago. X just took it to another level.
-
[Tangier Clarke] ” these RAW formats really affect the NLE usage landscape, but boy it makes FCP X feel more like an island…one that I want to stay on, but at some point may not make logistic sense to.”
I don’t really see you being left on an island Tangier. While BMRAW looks impressive, I don’t really see many people shooting with their cameras these days.
I like RAW, but care more about other options a camera has to offer. I will take the variable ND on the SONY and the ergonomics of their cameras over a BM camera. No slam on BM cameras, I shoot with them also, but I almost never see anybody else using them in the field.
The fs7 hasn’t left much room for the ursa to operate these days.
Just what I see out there these days.
