Tom Mcnally
Forum Replies Created
-
My old boss used to have this issue all the time with his family. He would charge a reduced rate to cover his expenses (me). He set a precedent for all future family jobs. All family members after the first one then expected to pay something.
Tom
-
32 bit TGA’s too
-
I’ve always used “Jane & John Smith”. Of course, there was one bride who didn’t take the groom’s last name. That one we had to change to “Jane Jones & John Smith”.
Tom McNally
-
Perhaps it could say “Preset name – (modified)”. You could change all the settings to be the same as another saved preset setting, but your starting point was the initial preset you have selected.
Tom McNally
-
I’ve done direct mail for an office supply company and for video production. The office supply mailings were a big success. Sent out a series of mailings to targeted businesses. Each mailing had some sort of special attached to it that expired at specific date. Our new customer numbers went up as well as our sales figures.
About five years ago, I started a small production company and used direct mail in the beginning. Got a few phone calls that I was not able to turn into sales. The direct mail partially worked (although not at the average 1% to 2% response rate). Heck, if I turned 10 sales from a few thousand pieces, it would of been a success. In the end, I determined it wasn’t the mail. It was me and the product/service. To get someone to pay $49.99 for a well known office product is a little different than getting someone to pay a few hundred to thousands of dollars for a media project.
Use a series of mailings to get them to call you. Once you get that call, put on your salesperson cap and solve the potential client’s need. I once read that it takes about 7 (I think that’s the number)person to person contacts before making a sale.
Good Luck,
Tom McNally -
I personally would not go after an existing current client list but possibly companies that used us 2, 3 or 4 years ago and have not been heard from since. At the company where I work, some decided to go in other directions while some simply do not know what options are open to them.
Since a part of selling is establishing a positive relationship with a prospective client, striking up a new conversation with an old employer’s client from the past may not be crossing an ethical line.
At what point is a client no longer a client?
Tom McNally