Whenever I get approached with that volume of work, I always figure out a reasonable cost to produce say 5 of them. The client and I agree to a fixed price to create those first 5; fully-knowing to track all costs, make adjustments and proceed with the next 10 now having a cookie-cutter approach. Then you can determine a great rate for the remaining work. You’ll have some straight costs like studio design/setup, project mgmt, etc. Those are divided into the total number you create at a single time.
Pro talent with a prompter would help, but I know lots of marketing people that can spew out a pitch very quickly and concisely – they really know their products. Who is going to approve them on location so you can mover to the next one? How perfect do they need to be? I see the big problem as the writing an possibly loading a prompter. It all takes time. I’d suggest a few changes of clothes too for variety. And ya gotta keep the client from taking over – you need to direct and keep them on schedule. They generally like to watch outtakes eating up your day.
Say you could get one done on loc every 10 minutes; that’s only 6 per hour; with no breaks 150 would take you 25 hours just to shoot them. Shoot direct to your laptop (or KiPro) to eliminate ingest (you’ll need more hard drives) having their intern log the good takes accurately, chop ’em apart, throw on the end graphic/music bed, set in/out, render, burn ’em a disc, done. Maybe 10 mins work per video (I’m serious, maybe only 5 minutes). It’s a single take with a graphic – this is robot work. So you can pump out 3, maybe 4 per hour (depends on your render power, you’d have enough profit to buy another iMac to add to your network anyway). So again, someplace between 6-12/hour hopefully more. This is still 10 hrs + with no breaks. I also wouldn’t render during your edit daytime. Send them to a render que and let them churn out when you sleep.
I’d also get in touch with their web person and send a test file they approve before you render lots of them.
What I’ve described is not inexpensive by the hour, this will keep you churning them out quickly, because of an effective approach. The next guy will shoot tape or cards, ingest them, convert them, etc. That would add significant time to the production schedule. I don’t bill by the hour, I bill by the service.
Have fun!
Steve

