[Tim Wilson] “I hope that nobody here will argue that we as pro users are not a pain in Apple’s ass at least occasionally.”
I think the problem with Shake from Apple’s point of view was that it is a microscopically small market that at the same time has astronomically high expectations in respect of product development.
If you just look at the changes in the VFX world that have taken place since Shake was EOL’d, there have been giant strides forward year on year that only dedicated players have been able to keep up with.
If we then look at the pace of development on Apple’s video products, namely FCP X and Motion, it’s plain to see that they are not in the business of keeping up with this kind of change, to say the very least!
It’s sound commercial sense not to be wasting time with niche products like Shake …
But as someone who, like most in the VFX community, really, really liked working with Shake, it’s a sadness to me that it was killed.
Simon Ubsdell
tokyo-uk.com