Simon Ubsdell
6
COW Coins
Forum Replies Created
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[Andy Field] “again…for everyone who can’t miss a chance to criticize or argue…..the point is…the endless arguing of FCPX vs everything else is pointless….find a tool you like and use it.”
Couldn’t agree more.
The only thing I would add is “use it well”.
Which is clearly not the case in the example under question.
Simon Ubsdell
tokyo-uk.com -
[Andy Field] “The point i was making was with all the arguments about cameras and NLE’s…you can make an film, commercial, industrial on virtually anything if you are a good story teller..
.like the story or not, they told the what they wanted to tell with rudimentary tools….the viewer doesn’t care if it’s FCPX or Premiere or AVID or Red or an ARRI or iphone…story telling, composition lighting and pacing is really all that matters….and you can accomplish that today with an astonishing array of tools.”
And in this case, the “story-telling” (please can we outlaw this expression in cases like this?) was as poor as the technical execution.
Simon Ubsdell
tokyo-uk.com -
[Gary Huff] “Though, granted, 7D footage wasn’t terrible better and we lived through that.”
I’ve directed a few car commercials and the budgets of those would have paid for the odd Bentley.
Are we saying those days are over?
Simon Ubsdell
tokyo-uk.com -
[Gary Huff] “I get the strong feeling it wasn’t intended to be B&W from the get go, either. That feels like an auto white balance issue wreaking havoc.”
That’s quite obviously the case, yes.
Simon Ubsdell
tokyo-uk.com -
[Lance Bachelder] “Sure it could look flawless if shot on something like an Alexa but no one out site of these forums will ever care.”
So that’s it. From now on all those fancy car commercials can be shot on an iPhone.
How cool is that!?
Simon Ubsdell
tokyo-uk.com -
[Bill Davis] “So consider this: How many Bentley sales will the presence of some blown highlights in the video prevent? The answer is zero. The secondary question is how many people UNDER 60 will, after watching this – think of the Bentley as a potential vehicle choice. If the answer is significantly ABOVE zero – then someone got the marketing right.
Deep video quality is NOT a metric in either of these scoring systems. At least not compared to overall campaign effectiveness.”
Leaving aside that the starting price of a Bentley is well north of 100,000 of our English pounds, and hence unlikely to be appealing directly to the skater crowd, does a “hip” young person right now in the middle of 2014 still believe that it’s “hip” to shoot anything on an iPhone?
Surely that’s very much last year’s news and hence about as unhip as you can get?
I think this is a serious error of judgement marketing-wise, at least as far as Bentley are concerned. But who knows?
Simon Ubsdell
tokyo-uk.com -
[Andrew Kimery] “On the other hand “28 Days Later” was shot in SD over a decade ago and edited on hardware and software that would be archaic by today’s standards.”
Indeed, but then that was a stylistic choice entirely appropriate to the subject matter of the movie. Clearly not the case here.
Simon Ubsdell
tokyo-uk.com -
[Bret Williams] “In any case, I do like the car. I’ll think I’ll get the grey one. Or maybe the black one. Or the white one.”
I’m going to go for all three, I think.
Simon Ubsdell
tokyo-uk.com -
[Bret Williams] “Did you watch the whole video? Theyr’e also promoting the fact that the Bentley has two built in iPads behind the front seats.”
Yes, I did notice that there was a vestigial connection that could almost make sense of the decision – i still looks and sounds pretty terrible. Why would you want “pretty terrible” associated in any way with the Bentley brand?
Very peculiar.
I’m also not sure that Bentley owners are the kind of folk who knock up corporate videos in the back of their cars, but I could be wrong.
Simon Ubsdell
tokyo-uk.com -
“The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.
Read more at https://www.cultofmac.com/279385/bentleys-latest-ad-shot-iphone-5s-edited-ipad-air/#Q6lrvzsTpXwjbCsm.99”Why? Why would anyone want to compromise like this when shooting and editing a promo for one of the world’s finest cars when the results are so patently poor? I don’t understand.
Simon Ubsdell
tokyo-uk.com