[Shawn Miller]

[Herb Sevush] “[Jeff Markgraf] “So one can look at this situation as a specific positive feature of PPro, or as a failing of all other current NLEs. And unrelated to the tracks vs. trackless discussion.”

First of all I don’t know for sure that no other NLE can do this, I’m thinking Vegas, with it’s history of starting as a DAW, might have a complete mixer built in.”

It does… bussing has been in the software since the Sonic Foundry days. It also has limited MIDI support.

Shawn

[Shawn Miller]

[Andrew Kimery] “AE, while maybe not being best of the best, has always seemed professional to me where as Premiere was the laughed-at, also-ran NLE only used by lame Windoze users to cut horrible corporate videos and crappy wedding videos while ‘real’ editors used Avid or, if they couldn’t afford Avid, FCP (oh, the irony).”

I think Walter is referring to a much narrower audience; professional compositors and VFX artists. Really, until about CS6… AE was absolutely regarded in the same vein as Premiere; a tool for down market (broadcast, event and corporate) graphics folks. The landscape is a bit different now, with AE somewhere in the pipeline for nearly every blockbuster feature film, and firmly in high end commercial and television workflows. HOWEVER, that attitude is still pretty common, ‘they’ say “AE might be fine for_________, but if you want to get real work done, the industry standard is_______.”. It doesn’t matter if AE is perfectly suited for a particular task, there are people (producers and artists) who simply won’t use it. The same way some people won’t use FPX, PPro, Avid or Vegas, no matter what.

People are silly. 🙂

Shawn

[Shawn Miller]

[Aindreas Gallagher] “Nuke beats Fusion like lava beats paper.”

I don’t know that I’d go that far… Fusion has a long, respectable resume of high end VFX and motion graphics work, and it’s still really popular.

I do have questions though. IF the acquisition happens, what does that mean for Hiero… what about the close relationship between Maxon and Adobe… will you get Cineware and C4D Lite WITH Modo… will there be a Modoware? Will Adobe create a different plan that includes tools from The Foundry plus Anywhere? Will Adobe absorb The Foundry, or let their brand stay in tact, like Boris did with Imagineer Systems? So many possibilities! IF it happens, there just won’t be a more powerful suite of applications from one company… what will that mean for the entire industry?

[Aindreas Gallagher] “If adobe have bought Nuke, they’ve basically bought the current Jedi temple.”

Totally agree… if you include all of The Foundy’s applications and plugins. 🙂

Shawn

[Shawn Miller]

[David Mathis] ”
I was hoping AJA would acquire The Foundry not Adobe. I am concerned over this move as well. At least Fusion won’t drain your wallet completely empty. Adobe should consider making hardware then perhaps the rental only fiasco would stop or at least slow down. My two cents.”

I guess I see it differently. I don’t think it’s necessarily a good thing that hardware companies can give premium software away for little or nothing. Maybe a free version of Fusion won’t drain your wallet, but what’s the incentive for a hungry young start up to launch a competing product? In truth, I’m not against subscription software or hardware companies developing software. What (IMO) is bad for consumers is a landscape in which smaller developers can’t compete with very high quality products that cost next to nothing to purchase.

Shawn

[Shawn Miller]

As much as I like Adobe, I’m not sure I like where this might be headed. I’ve been thinking for a while that the future of post production software was going to be subscription or subsidy; purchase a subscription from a large software company, or get inexpensive (or free) applications from hardware companies which can subsidize development costs. If I’m right, I don’t think this will be good for consumers or small developers in the long run. Hopefully, I’m not right.

Shawn

[Shawn Miller]

[Darren Roark] ” I asked why they didn’t have a convenient jam sync situation on set, the editor replied “I never trust timecode to be in sync.””

ACK!!!

[Shawn Miller]

[Brett Sherman] “The real stranglehold is IT departments trying to make life easy for themselves, if it were based on efficiency and the desire of the actual workers there would be a different reality.”

Well… to be fair. IT is a difficult, expensive, mission critical, thankless job that the average worker doesn’t understand. Have you actually asked the people responsible for deploying and maintaining your systems why it’s such a big deal to support Macs in the fleet? I know some companies support heterogeneous computing environments really well, others just don’t have the bandwidth or expertise. Maybe your IT department has legitimate reasons for trying to keep their users on as few platforms as possible.

Shawn

[Shawn Miller]

[Scott Witthaus] “[TImothy Auld] “Did you find out that Apple has no more than 8% penetration in the enterprise world? ”

We are veering wildly OT here! 🙂

Here is another quote from you: ” And Apple does have a monumentally bad reputation in the business world. ”
You changed from reputation to marketshare. Which one is it? Marketshare and reputation are two different things. One is qualitative, the other quantitative. My sources are simply observation, I admit. But there are a few articles out there to support it.

https://www.businessinsider.com/how-the-ipad-totally-changed-the-world-in-ju...

https://www.nytimes.com/2011/02/21/technology/21tablet.html?_r=0

https://www.zdnet.com/article/apples-latest-ipads-why-business-use-will-ulti...

Anyway, apologies in veering OT.”

Yeah, those were great attention getting headlines two years ago. Since then however, PC sales have stabilized while tablet sales have slowed. BYOD has undoubtedly brought more iPads into the enterprise, but they really haven’t (as predicted) become the device of choice for the mobile worker. I know a few large enterprise businesses in town where, people can choose between devices (Mac or PC, tablet or notebook)… most are choosing Windows 8 on a notebook. Where you might see iPads deployed in a real business environment, are as part of some kind of “solution”, like a point of sale application, or as part of a customer relationship management system, but you’re just as likely (if not more) to see Windows devices in those same scenarios.

Shawn

[Shawn Miller]

[Robin S. Kurz] “[Jason Jenkins] “maybe they actually sold the 3D Title code to Apple and took home a nice paycheck.”

Erm… hardly. The underpinnings of both couldn’t be any more different. And Apple isn’t exactly NEW to 3D.

– RK”

Sincerely asking because I honestly don’t know – but, what other 3D technologies has Apple developed?

Shawn

[Shawn Miller]

[Mark Suszko] “There’s a real need out here for photoreal environments useful in keying projects for locations that are hard to get to in real life, without a lot of expense or hassle. Just the ones that immediately come to mind: A passenger jet cabin and pilot compartment interiors (or even airport interiors, for that matter). Laboratories. Hospital operating room or ER. Class rooms and school hallways, from Kindergarten on up. A bus, a train car. A bank, with vault. We have a million versions of virtual news sets and game show sets out there, but what about real world locations?”

There’s a ton of that stuff on TurboSquid. You just need a 3D package to render out the shots/angles you want… which BTW, is pretty easy to do. Learn a bit of Blender, and you can do it for the cost of the 3D scenes and your time.

[Mark Suszko] “Does everything have to be a one-off and does every editor need a masters’ degree in Maya or whatever, to get a decent background?”

I think you might be talking about two different things; having access to high quality backgrounds, and building photorealistic, 3D environments in something like mObject. IMO, building photorealistic, 3D environments will probably be a task for specialists for some time to come.

Shawn