[Tim Wilson] “That’s simply not true of the world at large, or something much closer to 73% of computers sold at retail would be Macs — raising the question of what is it about this cohort that makes them swing so disproportionately Mac-ward, since swing Mac-ward they clearly do.”
Well… Microsoft is a direct competitor in the enterprise – if they could, I would be willing to bet that IBM would excise all things Microsoft from their environment… but AFAIK, they can’t. I think it might also be worth noting that IT maintenance costs have been declining across the board for a decade, much of it due to AI, IT as a service and automation. There isn’t a large enterprise in my area that I know of which doesn’t support Macs in their environment (including Microsoft)… but most people still tend to choose Windows machines for their day to day work. The notable exceptions always seem to be creatives, marketing and some sales people.
Shawn