Shane Ross
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Yes. Give them all the raw files, and export an AAF.
Shane
Little Frog Post
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Fail to see what any of that has to do with Apple not attending conferences anymore. Just more of your Apple cheerleading…”Apple changed things, and all of us who believed in them are all forward thinking and headed to this glorious future while all of you are stuck in the past.”
If Apple pivoted tomorrow and said “We no longer believe in computers. From now on, it’s all iPhones and iPads and FCX will only work on them. NO MORE DESKTOPS! NO MORE LAPTOPS!” you’d be there, cheering on that decision as ground breaking and forward thinking. Saying to those of us tied to a desktop that we are dinosaurs and stuck in the past.
You have to be the single LEAST objective person I have ever encountered.
Shane
Little Frog Post
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Is the image just washed out a little, or is the grade not staying at all? I ask this because really, you can’t judge the true colors in the Adobe interface. Those windows aren’t accurate…you need an IO device/card and external HDTV or broadcast monitor….even for the web. Again, the reason is that the PREVIEW and PROGRAM monitors in Premiere aren’t color accurate.
Another issue is that if you play back in QT, QT isn’t accurate. VLC is more accurate, so you can try that. But players themselves often lighten or alter the image a bit. And compressing to MP4, that compression means losing color information, that’s how the files get lighter in size. So it won’t be exactly the same.
Shane
Little Frog Post
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[grinner hester] “the only ones who get away with piracy are wedding videographers because it doesn’t air.”
Nope. They get sued:
Shane
Little Frog Post
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[Bill Davis] “So when you say you want Apple to do more tradeshows – what you’re saying is you want Apple to dial up it’s identity as a SALES enterprise. “
How about ANY trade shows? Any. Currently they do none.
[Bill Davis] “If I was in marketing there – would I spend more money on ProApps marketing – or spend that money on hardware development (oh, and CONTENT) as the trades seems to be implying?”
it’s Apple. They can do both. Unless the ProApps is such a small blip on their screen they really don’t give them that much money to do both. Being more focused on phones and pads and iMacs.
[Bill Davis] “If you were Mr. Cook – where would YOU see the greatest potential for a robust return?”
Tough one. They only make FCX to sell Mac computers, IMHO. They sell it cheap…buy it once and you are done…updates are free. So that’s a finite income stream…it will stop. What doesn’t stop is sales of computers. So they are only making FCX to continue to sell hardware. It is used to promote sales in another department. Or so I gather from my near zero experience in business. I personally don’t know any other reason they still offer it. It doesn’t make business sense to make a product, sell it cheap, constantly update it for free. You still have people working on it….gotta pay them. And the income stream will dry up. So it’s to boost hardware sales. THIS is why they rely on third parties to fill the huge gaps in the functionality of the software.
Heck, do they even ADVERTISE FCX? Are there any ads on TV, Youtube, web pages, that advertise FCP-X in any way? I see lots for iPhones and iPad. Guess they don’t need to, the way it’s selling. But they don’t seem to have ANY outreach to anyone to entice to buy FCX. Interesting.
Shane
Little Frog Post
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[Bill Davis] “Apple WAS at NAB listening. Before FCP X was launched. They had a quiet video setup outside the Supermeet and were soliciting ideas and comments on the software.”
Yeah, I know. I was there. Again…small booth, away from the main event…where only people who currently used it’s products could give them feedback. No demo…no experts showing off the software and benefits. Just a booth, where they recorded people’s feedback. Yes, they were listening, which is why FCX is what is it now…it is catering to the vast needs of most of the people who edit video. WE GET IT.
[Bill Davis] “What they did was focus on THEIR users – those who showed an interest in the Apple ecosystem. What they did NOT do was specifically target a single class of “professional editors” for that feedback. Something that the “NAB Pro” was likely put off by. Oh well. “
NAB isn’t only visited by broadcasters…I did say this. I have worked for several companies over 5 years, I know that there are people who work weddings, corporate, realty, church (HUGE amount of church productions), sports…and a lot of web. You know, there are more video professionals NOT in broadcasting…I think you have told us this quite often. ANd NAB serves more than broadcast TV…by far. Yeah, it’s National Association of BROADCASTERS, but it serves a lot more video professionals that that. And Apple decided not to have a booth there any more. To only focus on existing users…go to events away from the main floor…have a small hotel room to show off things to a handful of influencers and other fans.
[Bill Davis] “They just didn’t want to waste their time dealing with people who ran out into the public inter webs with their hair on fire screaming about how APPLE had ruined editing.”
Nope…they wanted to hang with their cult following….the YES men/women.
[Bill Davis] “If you want to be LISTENED to – perhaps arriving at the party literally shouting about how ugly the house is and how stupid the hosts are – is NOT the best strategy if you want to have your opinions taken seriously?”
Interesting…seems to have worked on Avid. The huge and long standing OUTCRY from it’s user base finally got Avid to listen. That and the huge loss of users to FCX and Adobe…that got their attention. So now they listen. So it works.
Just sayin’.
Shane
Little Frog Post
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[Scott Witthaus] “Does NAB/IBC help Avid?”
Absolutely. For many people in post, this is the one chance they get to meet the Avid management and people behind the scenes…express their needs and see first hand how Avid solves those needs. Instead of a sales rep coming to you, you go to them. And you can also provide feedback, that Avid is FINALLY listening too (Avid Customer Advisory meetings held at NAB). When you are looking to set up a post house, or update your TV station or whatever…going to these trade shows to see everything first hand is huge.
I find NAB great, as I meet the product developers and the heads of companies for the products I use. And now I have their email and can contact direct. And yes, I can go to NAB, as an editor, and look at demos of Avid, Adobe, Smoke, all sorts of things so I can get a better idea of what hardware/software offers the best solution to my shooting and post needs, what workflow is best. And speaking to the product managers directly really helps that. And they listening to my needs means they make stuff I need. Matrox was a big example of that. The Matrox MXO2 was designed based on my and many others needs…our direct feedback.
I’m not sure Apple EVER listened to any feedback from people at trade shows. I highly doubt they did. Avid didn’t for a while either, because they were overconfident due to dominating the market. Then FCP came along…and they started listening. But only after a few years.
Ask ANY presenter at NAB if they think it’s worth it. WHy would they shell out hundreds of thousands to millions of dollars to have floor space if it didn’t help?
Shane
Little Frog Post
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Adobe’s core business is applications for creative professionals…and thus appears at creative professional conferences.
Avid’s core business is applications for creative professionals…and thus appears at creative professional conferences.
Microsoft’s core business is…hmm, not pro apps, but an OS and business software…yet, there it is, at NAB and IBC, because it DOES have a division that has a big foothold in these markets…Silverlight.
AMAZON…it’s core business is selling you stuff…but now also has a pretty big entertainment wing, so it’s at IBC and NAB.
Apple…it’s core business is making iComputers, and iPhones, and iPads. But as we all know it also makes professional video and photo applications. But why doesn’t it appear at trade shows…other than in a hotel room with a handful of attendees, after getting out some small announcement that few people get? I mean, Apple has the single largest user base of any NLE… So, maybe that’s why they don’t. They go, “why bother, we have our core users and we don’t need to spend $10M on a trade show appearance.” Odd, since $10M is like, what falls out of their pocket when they pull out their phone…so much nothing. NAB and IBC isn’t only for broadcast professionals…it’s for ALL video production, from web to wedding to corporate to realty to church and so much more.
It perplexed me when they stopped showing up. I heard that the reason was “we have our core, they will always support us, why waste the money?” Well, as stated above, I would think so that other people who are skeptics or who might simply not know the power of the app. So they can see it first hand, shown to them by a professional who knows the app and can answer questions. Geniuses at the Apple store know more about the iDevices and very little about everything else. They only even showed up to a USER GROUP meeting to announce FCX. They didn’t do it on the floor to EVERYONE…they only did it for their current FCP Legacy user base.
To me it just shows that they don’t care. They already have their huge user base without it, so why needlessly spend money. If people WANT to know more, they can try to find that small hotel room that the usual suspects all hang out in every year.
So, IMHO, they don’t care to waste the time and money. They already have their users, they have their evangelicals who are reaching out (And I was one of them at one point…doing a LOT of work to convince Hollywood that FCP Legacy was amazing)…so why bother?
Shane
Little Frog Post
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What tha t means is that it doesn’t work very well on a PC running windows.
🙂
Shane
Little Frog Post
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What makes you think there’s duplicate media? Your importing steps doesn’t sound like it would have duplicated anything
Shane
Little Frog Post
Read my blog, Little Frog in High Def