Hi Mads,
Many thanks for your thoughts. Point 4 is one that I had not put enough thought into yet.
The location I plan on entering is underserved, while the media and entertainment sector there is growing rapidly. Also, my clients will be ENG crews and production companies so they will have the necessary knowledge and insurance coverage to use and rent the equipment.
What are your biggest annoyances when renting equipment? What would you change or implement?
Best,
Sebastiaan